Comments on: WAV Group's Listing Syndication report is more eye opening than my morning coffee! http://www.vendoralley.com/2009/11/12/wav-groups-listing-syndication-report-is-more-eye-opening-than-my-morning-coffee/ Where Real Estate Gets Its Dirt. Thu, 09 Feb 2012 00:14:26 +0000 hourly 1 http://wordpress.org/?v=3.3 By: victor lund http://www.vendoralley.com/2009/11/12/wav-groups-listing-syndication-report-is-more-eye-opening-than-my-morning-coffee/comment-page-1/#comment-704 victor lund Thu, 12 Nov 2009 16:09:51 +0000 http://vendoralley.com/?p=3265#comment-704 I wish we would have had the bandwidth to look at more of the sites, but the differences between the ones that we looked at spanned the landscape from being highly protective of broker data (REALTOR.com) to not protective of broker data at all (VAST.com). I think that most brokers consider listing syndication a form of advertising, but in many cases, brokers are not paying attention to the fine print well enough to recognize that they are extending listing data rights to a third party and taking on liability for how third parties re-purpose the data. I wish we would have had the bandwidth to look at more of the sites, but the differences between the ones that we looked at spanned the landscape from being highly protective of broker data (REALTOR.com) to not protective of broker data at all (VAST.com).

I think that most brokers consider listing syndication a form of advertising, but in many cases, brokers are not paying attention to the fine print well enough to recognize that they are extending listing data rights to a third party and taking on liability for how third parties re-purpose the data.

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