Why Yardi bought Point2
I think because of the recent acquisition of ListHub everyone was quick to jump to the fact that it was a “syndication play” Yardi was making when they acquired Point2. I don’t think that was the case. I see two reasons for this latest move.
1. All part of the plan. This acquisition came after it’s recent acquistion of PropertyShark. So it seems to me that they are going in the direction of providing content for their customers to use their tools.
2. Yardi provides rental management/screening and investment property software. With so many homes unable to sell and many Realtors have found themselves becoming “accidental property managers”. I think Yardi also sees Point2 as a good channel to sell it’s property/investment management tools.
So that’s how I see it. Maybe Saul can give us some further insight in the comments.