The reports start flowing in this morning that the Advanced Access offices in Anaheim Hills were being shut down. Turns out that it was all part of a consolidation effort by Dominion Enterprises in anticipation of their launch of Homes Connect.

According to a tweet from Andy Woolley, General Manager of Homes Media Solutions:

So it appears they are consolidating their sales positions in San Diego and part of that effort was laying off 20+ employees at the Advanced Access office in Anaheim Hills.

I think this consolidation is a good idea. The fact that Dominion Enterprises hadn’t done this sooner is the issue. At one point Advanced Access had 40,000 paying customers. That number is very different today.

Homes Connect looks very promising. To me the single biggest thing about Homes Connect is their emphasis on VOW agent sites. They really have a chance to change the game with agent website vendors who are only offering IDX data.