Comments on: Why FBS’ new Spark platform matters http://www.vendoralley.com/2012/05/01/why-fbs-new-spark-platform-matters/ Where Real Estate Gets Its Dirt. Sun, 19 May 2013 03:25:07 +0000 hourly 1 http://wordpress.org/?v=3.5.1 By: Michael Wurzer http://www.vendoralley.com/2012/05/01/why-fbs-new-spark-platform-matters/comment-page-1/#comment-19358 Michael Wurzer Wed, 02 May 2012 15:15:10 +0000 http://www.vendoralley.com/?p=7666#comment-19358 Thanks for the post on the Spark Platform, Greg. One of the big unknowns is whether real estate software is amenable to sale in a one-click store. Today, if you have to go agent by agent, webinars and other high-touch events seem to be needed to generate sales. Even when there are site licenses, a lot of training and promotion is needed to get traction at the agent level.

We are hopeful that integration into the MLS system through the Spark Bar will change the dynamic, but the real key may be creation of a new breed of applications that are more tightly focused, more integrated, and perhaps a lower price point.

What I think is most exciting is that, if the Platform is successful, we’ll have a competitive market that will allow for the trial and error needed to find what works.

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