Google Ventures launches HomeLight
Jolie O’Dell at Via VentureBeat:
Google Ventures’ latest portfolio company to launch is HomeLight, a startup that’s all about buying and selling real estate.
More specifically, it helps you find the real estate agent — the best one for your price point and neighborhood and experience level — and agents only pay for the service if they end up with a new client out of the process.
“Finding the Right Agent” sites have been around forever, but I like the simple way HomeLight walks you through defining your needs. Showing the history of each agents number of transactions is also very helpful.
It isn’t clear how they are making money. When I came to this agents profile it has a button to “Contact Jody”. So I’m guessing some sort of lead selling is happening now, or in the future.
Worth checking out.