Zillow: The most comprehensive list of real estate for sale in America.

“In addition, we all know that every house is for sale. As a consumer, what better place is there to research homes that are not on the market? It doesn’t matter if the data is perfect. As a consumer, it’s the *best* I can find. Go ahead and tell me the data sucks. I don’t care. My bet is, neither do many of your customers.”

Spot on analysis from Todd. Looks like he doesn’t care to “find it first“. Also, I wonder why he used Zillow in his analysis instead of Trulia?