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THE MLS/CLAW sign direct licensing agreement with Trulia

by Greg Robertson on August 14th, 2014


“The direct agreement with The MLS™/CLAW demonstrates the value MLS/Trulia partnerships can deliver to solve challenges around data distribution and display, helping brokers build their brand and support the success of their agents,” said Alon Chaver, Vice President Industry Services at Trulia. “By working with The MLS™/CLAW’s forward thinking leadership, Trulia can now provide The MLS™/CLAW members the freshest listings displays, increasing the volume and quality of leads they generate, and improving conversion rates to power the growth of their businesses and their brands.”

Nice win (for both sides). Annie is a tough cookie. For Alon and his team to turn these guys around is truly (pardon the almost pun) impressive.

This further cements my view that Trulia “gets it”, and is far more the industry friendly portal. For starters they have had a team focused on this longer, they are willing to make compromises to get better data, (where Zillow is not) and Alon’s team has shown a certain finesse getting these deals done.

Perhaps now that Zillow and Trulia are part of the same team maybe these types of deals will open some eyes at Zillow.

From → Ink, MLS, Trulia, Zillow

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