Glad you asked….
Clareity MLS Executive Workshop highlights 2015
A few things I wanted to highlight about last week’s Clareity MLS Executive Workshop in Scottsdale, AZ last week. First off Gregg and his entire team did an amazing job. The content was fantastic and they managed to keep the conversation above the salacious syndication war between MOVE and Zillow Group narrative that has been floating around.
But, one of my takeaways about the Zillow Vs MOVE thing was how it effects other players, notably Homes.com. Seems like an opportunity for these guys. When I asked Andy Woolley, now Industry Relations at Homes.com. Andy was quick to point out that while they don’t, and won’t possibly ever have as much traffic as ZTR, they were focusing a lot on “quality”. Meaning the “quality” of leads coming through Homes.com. I was sent a screen shot of a ListHub report (from the Houston market) that seemed to prove that out.
Yes, I know their total detail views is much smaller, but their lead ratio is crazy good.
HAR .08%
Zillow .06%
realtor.com .03%
Trulia .019%
Homes.com .97%
The other thing was the direct feed count. Check out this slide.
Homes.com has 400 direct feeds from MLS providers. 400 freaking hundred. Zillow Group isn’t even close. Great lead ratio, huge direct feed count, you gotta wonder what that is worth to someone.
On another topic, was the release of the MLS Satisfaction survey. Here’s the results of the “End User Satisfaction.”
Looking at MLS Vendors with more than 2 customers it appears that Black Knight and FBS still dominate the top two spots above their competition. Kudos to both of them.
Thanks again to Gregg, Matt and the rest of the Clareity team. We are always thrilled to participate. And I hope you enjoyed the Cloud Streams t-shirts. They look great!
Follow the money
“This data is a gold!”
“We’ll package this up and sell it to Wall Street and make a fortune!”
“Just give us your data and you won’t have to pay a thing!”
“Big data! Big data! Big data!”
I’ve heard various versions of the above statements made many many times in this industry. But in all those years there doesn’t seem to be much to back it up.
Andrea Brambila at Inman News recently did an article on Analytics providers tracking most US home sales through MLSs
She highlights RPR and CoreLogic’s InfoNet. CoreLogic does put out some real numbers, they say that their revenue share split exceeded 1 million dollars last year. Which is decent, but not really living up to the hype.
And then there’s this gem.
“In May, NAR’s board of directors voted to dip into reserves to boost spending on RPR to $21.9 million a year for the next three years, partially in order to support the release of RPR mobile apps. Between 2009 and 2014, NAR spent a total $98.9 million on RPR, an amount that is projected to rise to $120.8 million by the end of 2015 and $142.7 million by the end of 2016.
In the four years since its launch, RPR has struggled to make money, generating a total of $586,270 in revenue from data analytics as of December 2013.”
Funny how you never see that info on the “Realtors Property Resource CEO Update”.
