Homes.com not sitting still
With all the hub-bub going on with “Z2K” its been pretty easy to miss that Homes.com has a lot going on….
“Connecting consumers to Realtors on TulsaRealtors.com without displaying competing banner advertising was a top priority, ensuring the conversation stayed focused on helping Tulsa consumers find their next home,” said Mike Cotrill, CEO of GTAR, in a statement.”
Another tidbit about the article from above.
“Homes.com, the fourth most popular real estate portal in the nation, began powering the national websites for franchise powerhouses Re/Max in 2006 and ERA in 2012,…”
Back in 2006 eNeighborhoods originally signed the deal with RE/MAX. eNeighborhoods was then acquired by Dominion Enterprises (the parent company of Homes.com). Through that acquisition, other competition, changes in leadership at RE/MAX, the “Great Recession”, a lot of other shit I don’t know about, Andy Woolley and his team deserve a lot of credit for keeping that relationship (and revenue) going. 9 years is a helluva lot of time in this industry.
Homes.com also rolled out a new look, a more friendly version of the “3 headed monster”.
“Our new advertising product is the result of extensive discussions with agents, brokers, MLSs and industry partners to find the best way to connect engaged consumers with buyer’s agents as they search for their next home,” said Homes.com President David Mele in a statement. “Homes.com Local Connect clearly displays the listing agent at the top of every lead form and ensures that consumer leads are always routed back to the listing agent or broker, regardless of whether the listing is displayed for free or through paid advertising.”
And Homes.com signed up with Clareity’s Direct Connection tool.
“Implementing Clareity Direct Connections offers another resource to improve the accuracy and quality of listings on Homes.com, while providing MLSs and brokers a user-friendly way to opt in to display their listings on Homes.com and Homes.com marketing products,” said Andy Woolley, vice president of industry development, in a statement.