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Pro Tip: Product Videos

by Greg Robertson on April 17th, 2015

I’ve been doing these kinds of videos for awhile now. I was typically using an iPhone to shoot them. They came out pretty good. I like having a person, instead of just a screencast. I think it gives us a more personal vibe.

I recently bought a new camera (I’m a Nikon guy, but for video everyone told me I needed a Canon 5D Mark III, so I bought it) and microphone setup. And the improvement to quality has been astounding. The video below is our latest (Frances Brittle, our director of marketing at W&R Studios, is the women in the video).

I use iMovie to edit. PremiumBeats.com to buy the background music. Keynote for the slides and animation. And if I need to capture video off my computer I use ScreenFlow for Mac.

A company called Wistia has a great blog with lots of free tutorials and tips on how to create them. They have been a great resource, check them out.

2 Comments
  1. Nicely done Greg, very professional 🙂

  2. Thanks for sharing your secrets, Greg! We were just talking about your videos last week and are planning a few of our own. This info is right on time 🙂

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