This is super impressive. The only other company I can think of that might have more IDX feeds is Homes.com (via their relationship with RE/MAX)
These guys made a big splash at the NAR Annual Meetings in New Orleans with the announcement of $5.00 agent websites via a partnership with NAR.
(BTW: I asked Placester how many of these site they had sold and was told they wouldn’t release any of those numbers.)
I have to say their content marketing is the best in the business. Their Real Estate Marketing Academy is top notch. So well done and useful. I’d also recommend following Placester’s VP of Marketing Seth Price on Twitter. Seth is a smart guy and good at sharing some great tips from Placester and others.
But…
“”Because Placester places such emphasis on value to real estate professionals, about 90 percent of the MLSs it covers come with no surcharge…”
But their MLS directory has a bit more information. For instance when I click on the MRIS link I get this weird message.
“Placester believes that agents and brokers should not be charged to access their own data, and over time will work to lower costs for its customers.”
Well la-de-da. Pretty patronizing statement if you ask me. I’m not sure what they are trying to acomplish with this sort of attitude, some sort of public “shaming” an MLS provider for keeping costs under control?
Pretty lame considering Placester has received a over 23 Million dollars in funding, $15 million coming in just this past April in a series B round.
This attitude is something I see in a lot of new vendors in the real estate space. Especially those that are VC funded. They have sense of entitlement that they should be able to get any data they want, at any time, for no cost.
Some of the leadership in these new companies can’t seem to grapple the concept that just because they could download any song they wanted in college for free, doesn’t mean it was the right thing to do.
