MRIS and TREND Announce Combined Real Estate Content Feed

“Last fall, MRIS and TREND announced their intention to consolidate their MLSs to create the next era of MLS that will preserve compensation and cooperation, promote the expansion of an orderly and efficient marketplace and provide brokerage firms greater control of and access to their listing content. MRIS and TREND are starting now to find concrete ways to serve the combined brokerage community. The first product to be delivered will be a new feed with listing content from both MLSs.”

Another blow to the narrative that MLS providers aren’t serving or listening to the needs of their (big) brokers members.

“When brokerages operate across multiple marketplaces, they must aggregate information from multiple data feeds, apply the appropriate display rules for each MLS, and pay redundant technology costs, all in order to have a unified IDX search on their own websites or improve brokerage operations,” said Sandra Troccoli, Director of Information Technology & Website Services for Berkshire Hathaway HomeServices (BHHS) Homesale Realty. “This is a new opportunity that will reduce technology costs and cumbersome management of duplicate feeds. It highlights the importance of MLS consolidation from a technology standpoint.”

Moves like this and CRMLS and MLSListings’ previous announcement are showing that MLS providers can come up with ways to address the concerns of big brokers. But big brokers must make MLS providers part of the solution.