EBRD restructures, hires new CEO Davina Lara
East Bay Regional Data Inc.(EBRD), a regional real estate subscriber-based Multiple Listing Service (MLS) for brokers and agents in Alameda and Contra Costa counties, announces that a buyout agreement has been signed making the Oakland Berkeley Association of REALTORS® (OBAR) the sole owner of EBRD, effective September 2016.
OBAR assumed management responsibilities for EBRD on April 1, 2016. The restructuring introduces new management to the organization. DaVina Lara becomes Managing CEO of EBRD and maintains her role as CEO of OBAR.
This will open a new can of worms in an already complicated MLS world in northern California. I remember DaVina as an office manager at SoCalMLS back in the day. She had severals gigs since then (AE at Hemet AOR, and CEO of Palm Springs AOR). But I will always remember DaVina for singing the national anthem at the Anaheim Pond (now the Honda Center) when Russ Bergeron rented out the place to train tens of thousands of REALTORS on Tempo all in one day! To this day that is the highest number of product sales I’ve ever done at an event.