A brand new day

I’m very excited to announce something we have been working on for a long time. Back in October of last year we asked Damien Huze to join our leadership team at W&R Studios as our Chief Design Officer. Design has always been an important focus with our company and Damien, who had helped us launch W&R Studios back in 2008 with our corporate identity, product logos, and the original Cloud CMA UI/UX, seemed to be at a time in his life he wanted to make a change. We, and I think the industry, will be glad he was ready for that change.

Damien quickly hired another designer Jesus “Jay” Cardenas whom he had collaborated in the past. First up was to bring a brand new look and feel to our logos. We told them that nothing was sacred, the look, feel, naming conventions, everything was up for grabs.

Branding surveys were sent, pencil was put to paper, stylus pressed to glass, mouse was clicked to desk. Since Damien was the very person that designed the original Cloud CMA logo I was curious what he and his team were going to come up with.

I was not disappointed. But let me let Damien tell the story….

The New Face of Our Brand