Kudos to N.A.R. for this great product placement in Modern Family. So good!
More on this at ADWEEK
The National Association of Realtors Finds Its Perfect Pitchman in Modern Family Dad The integration explains the need for a real estate agent.
“We have done only a handful of integrations because they tend to be intrusive and frankly make the show look like it’s selling out,” Christopher Lloyd, co-executive producer of Modern Family, told Adweek. “This was actually one of the easier ones we’ve done, since it lent itself to a joke. Phil is bemoaning his career choice as a Realtor, and it’s his Realtor skills that ultimately save the day.”
Lloyd said he wouldn’t have approved the concept, “if it seemed like we were just wedging in a pro-Realtor’s Association testimonial. We only agreed to do it when we thought of a way to actually use the distinction between what a (NAR-certified) Realtor is and what a real-estate agent is in a funny way.”
This was funny, and a great product placement. The Buick product placement was obvious, but I didn’t think that the NAR reference was. But of course it was. Wow.