Where Real Estate Gets Its Dirt

RED launches 3 new websites

Looks like the team at RED (Real Estate Digital), (or is it XOME/Solutionstar/Mr. Cooper?) has been busy lately.

The new Long & Foster site is now fully responsive. But what I really thought was interesting was their “Smarter Home Search”

LF Smarter home search

I also liked the look of their search results page.

LF Search Results Page
Keeping in tune with their brand, the Berkshire Hathaway Home Services website now has multi-currency functionality. BHHS multi-lingual price

And it looks like BHHS Florida Realty website is keeping it simple while focusing it’s home page on seller leads.

BHHS FL home page

The valuation is driven by a company called Quantarium, which is new to me.

BHHS HomeWorth

I think these sites give a good perspective on how far franchisor and regional broker websites have come.

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