Powered by RPR?
Something struck me as not quite right about this recent video from Upstream (at least I think Upstream made it). I think the video is well produced (the worse parts are anytime the Upstream logo makes an appearance). The video is kind of like one of the “Prop XX” videos you see during election times, you can’t really tell who is benefiting if it passes, “Consumers” or “Big Tobacco”!
First I find it super interesting that they are hitting on the “re-keying of data”, as Upstream’s main value proposition. The real reason (as I see it), brokers wanting things to go back to how they were in 1995, is nowhere in the messaging. It’s all about saving “significant costs” and “risk of data being entered incorrectly” now. Which I think is smart on their part.
What I don’t get is the “powered by RPR” moniker. To me RPR is just the vendor on this project. I just can’t figure out who wanted this, RPR or the peeps at Upstream?