Where Real Estate Gets Its Dirt

Upstream is buying Facebook ads?

This popped up in my Facebook feed.

Things must be getting pretty hairy if they are buying Facebook ads. Then there’s this…

“As I look back on this journey, I search for what we could have done better. Ironically, our biggest shortcoming is free: communication. We’ve been transparent, hold monthly meetings with our pilot brokers and MLS partners, work with our advisory groups, push blog posts and hold Town Halls. It hasn’t been a shortage of raw data. It’s been a shortage of information that makes it relevant to you. It’s the “whys” and “how does this impact me” that matter.

We promise we will be better. It will be a core competency.

One thing these guys are good at is making promises.

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