Analytics Provider Terradatum Acquires VScreen
““Analytics that Terradatum provides through BrokerMetrics® and its other services are critically important content that elevates a brokerage’s ability to better execute its business strategy,” says Mark Spraetz, CEO of Terradatum. “VScreen and OnHoldUSA’s multimedia content services offer tools that can elevate marketing efforts in a similar manner. Good content, regardless of form, seeks to engage a person with the brand. Their collective content educates and engages, offering utility across the spectrum of digital marketing. The combination of analytics and marketing content will be a differentiator for our clients.”
I get the where they will use VScreen, but OnHoldUSA is a mystery. But I’m more aware of their BrokerMetrics product than anything else.
