The Homebot integration represents another example of Black Knight’s continual enhancement of Paragon’s Collaboration Center, which provides brokers and agents with advanced features, collaborative tools and capabilities to help them serve the needs of prospective home buyers and sellers. Paragon’s Collaboration Center also enables agents to provide their clients with one common, mobile-optimized portal throughout the entire real estate life cycle.
This is pretty cool. I’m not too familiar with Homebot but what I found interesting is the integration with Paragon MLS. Forget the fact that Homebot uses Black Knight’s data, since Homebot is a mobile-optimized collaborative tool they are integrating it as part of their Paragon MLS Collaboration Center.
While there is an additional charge to agents/brokers for using Homebot they are giving them (Homebot) a huge opportunity by placing the app in an area of the Paragon MLS where agents are already looking to collaborate with their clients. Putting apps (or call it an ad) in places that mirror what the agent is already doing should boost signups, compared to placement on a random dashboard.
