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Listing Bits Episode 32: The Influence of Design on a Real Estate Brokerage with Matt Beall of Hawai’i Life

by Greg Robertson on October 8th, 2018

How does design impact a real estate brokerage? Does it go beyond aesthetics to influence processes? How does quality design shape the user experience? And what are the benefits of an in-house creative team?  

Matt Beall is the CEO and Principal Broker at Hawai’i Life, the state’s largest listing brokerage with over $25M in annual revenue across 13 commercial locations. He founded Hawai’i Life in 2008 to solve for representation of properties in marketing and digital technology, and now the firm does thousands of transactions each year, representing approximately $1B in sales. Matt also produces the Worthshop Series, a unique industry event designed to facilitate content and conversation among real estate’s brightest minds, and he serves as the cohost of HGTV’s popular reality show Hawaii Life.

Today, Matt shares his diverse experience in real estate, discussing how his background in sales, investing and running a traditional brokerage inspired him to found Hawai’i Life and what differentiates the company from other firms in the space. He explains the value of design in creating a clean and simple user experience and his decision to employ a full-time team of creatives and engineers. Matt also describes the benefits of being featured on HGTV in terms of brand awareness and credibility. Listen in for a preview of this year’s Worthshop at Mauna Kea Resort and learn how the design focus at Hawai’i Life contributes to its company culture.

What’s Discussed: 

Matt’s background running a traditional brokerage

What inspired Matt to found Hawai’i Life in 2008

Hawai’i Life’s recent merger with Joy International

Why Matt employs a full-time creative design team

Hawai’i Life’s focus on simplicity in user experience

The benefits of being featured on HGTV

The aim of Hawai’i Life’s annual Worthshop Series

What differentiates Worthshop from other conferences

The key aspects of Hawai’i Life’s company culture

How an ‘ethos of reset’ influences the tone of Worthshop

 

Resources:

Hawaii Life on HGTV

Worthshop Series

CMLS 2018

 

Connect with Matt Beall:

Hawai’i Life

Matt on LinkedIn

Worthshop 8

From → Listing Bits, Podcast

One Comment
  1. Roland Estrada permalink

    I haven’t listened yet but design is a huge deal whether it be for a website experience or an app experience.

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