MARIS MLS launches content-first website
“The new marismls.com utilizes a ‘related’ feature that integrates products, education, news and support – making it easy to learn how to leverage MLS tools and access a wide range of business products. On-demand education is available 24 hours a day in the form of a brand-new video library, and online support materials. This content is available widely, outside of any login or paywall, to streamline access.
Website design was crafted by 1000watt, a creative and strategic agency for real estate, who also used the website launch to roll out a new visual identity they designed for MARIS. The new visual identity system was designed to be digitally native and reflect the company’s friendly and professional approach to serving its membership.”
Can’t say enough how impressed I am with this new design. I just love the vibe of the site. The site is not at all corporate, which works well for some, but not others. The site has a really simple, friendly feel to it but is full of forward thinking features. I believe the Products section is a re-skinned Clareity Dashboard –clever!
I had a chance to talk to Quinn Nichols, MARIS’ new Director of Marketing Communications about the challenge of educating their membership of the choices available and what products were best for what task. This can be daunting since there may be feature overlap in some products. That’s why I think the “Learn” section is really smart. It gives members a quick way to learn about products, watch videos and sign up for upcoming webinars all in one place.
I also love the “MARIS Asks” section just below the fold on the home page. MARIS asked several industry thought leaders “Why is the MLS important?”. Glenn Kelman’s response is just priceless.
I also sat down with MARIS’ CEO Tim Dain at the recent Fall RESO Conference and record a Listing Bits episode about launching the site and other MLS industry issues, look for that coming out later this week.
I’m glad to see more and more MLS providers taking the time to focus on their own company website. MARIS’ new site is going to be hard to top. Kudos to Tim, Quinn, and 1000watt for raising the bar.
