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Listing Bits Episode 38: Showing Management & Real Estate Market Stats with Mike Lane of ShowingTime

by Greg Robertson on November 7th, 2018

ShowingTime  was built to help people buy homes more efficiently by making the process of scheduling a showing much easier. Since it was founded 18 years ago, the company has grown to include a family of technology products that serve MLSs, brokers and agents in the areas of showing management and market statistics.

 

Mike Lane is the Co-Founder and President of ShowingTime, the most widely used showing management service provider in the market. ShowingTime serves 1M agents and 200 MLSs, scheduling up to 5M showings per month. Mike has been with the company since its inception in 2000, and he continues to head its sales and marketing divisions and serve as the primary contact for MLS clients and large brokers. A former Naval Officer and seasoned athlete, Mike has competed in a number of triathlons, including three IRONMAN races, and he holds an MBA and Master’s in Engineering Management from Northwestern.

 

Today, Mike explains how ShowingTime facilitates the scheduling of showings by way of its online calendar and call center. He describes the company’s evolution, discussing how they got into market stats as a complement to their core business. Mike covers the ShowingTime Index, explaining how agents might leverage the information and what showing activity reveals about market demand. Listen in for insight on ShowingTime’s business model and learn what the company is doing to reach brokers and agents, remove the hurdles to ordering online, and navigate the complexities of bundling—and unbundling—its products and services.

 

What’s Discussed:

 

How ShowingTime facilitates online scheduling of showings

How the ShowingTime call center unburdens brokers/agents

How Mike got into the real estate software business

ShowingTime’s acquisition of 10K Research and RBI MRIS

How agents might leverage the ShowingTime Index

How showing activity reveals demand in the market

Mike’s insight on the predicted turn in the market

ShowingTime’s focus on supporting mobile adoption

ShowingTime’s ability to facilitate reverse prospecting

How ShowingTime serves MLSs, brokers and agents

How to reach brokers and agents via online marketing

Vendor efforts to remove the hurdles to ordering online

The complexities of bundling products/services for REALTORS

 

Resources:

 

RESO Conference

Cloud Agent Suite

10K Research

RealEstate Business Intelligence

Greg’s Blog on MarketView

ShowingTime’s Showing Index

Zillow Research

 

Connect with Mike Lane:

 

ShowingTime

Mike on LinkedIn

From → Listing Bits, Podcast

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