Where Real Estate Gets Its Dirt

Pro Tip: Words matter

I see a trend coming back. And it’s not necessarily a good thing. I hear it at conferences, see it in comment threads, and quoted in media outlets. It usually goes something like this..

“We are a legacy MLS Vendor….”, “our legacy system….”, “the legacy software provides…”

Stop this practice immediately. This phrase came from the old hardware days of “big iron”, with room size computer hardware systems that soon became outdated. Software never sleeps. Legacy means “old”, it means “tired”. I think “traditional” also falls in to this same trap.

I was talking to Dave Rifkin, VP of Sales at Flexmls at the last CMLS Conference. He told me that at FBS they don’t use the phrase “legacy” to describe their MLS System, they say “Flagship”. Which I thought was brilliant. Words matters. The internal diagloue we have with ourselves matter. The words we use to describe others, ourselves, our company, our products matter.

Here are a few phrases to help you get started.

  • Battle-tested
  • World-class
  • Industry leading
  • Proven
  • Innovative
  • Popular
  • Respected

Keep your head up.

CRMLS adds Ventura County MLS to expand services

CRMLS to Expand Footprint to Include Ventura County MLS as Ventura BOD Votes to Participate With CRMLS

“A completed agreement, once finalized, will mean real estate professional users of the Ventura County MLS will have full access to CRMLS’s best-in-class products, services, training, and expanded support hours.
“We look forward to serving the real estate community in Ventura County directly,” said CRMLS CEO Art Carter. “CRMLS has a long track record of excellent service to brokerages across the state, and we’re excited to bring that service to professionals in this area as well.”

CRMLS

I have a feeling that we are going to hear a lot more about CRMLS in the coming months.

SavvyCard

My thanks to SavvyCard for sponsoring Vendor Alley. SavvyCard for real estate is a really great tool to help real estate agents generate leads from their own sphere of influence and people they meet as they expand their network. I’ve interviewed David Etheredge on my Listing Bits podcast and he is very passionate about what SavvyCard can deliver to any business professional.

One recent story caught my eye, where a Realtor by the name of Rebecca Lynch, a member of Triad MLS (where SavvyCard is offered as a member benefit) had posted her SavvyCard on Facebook and something remarkable happen…

Real Estate Agent Shocked When 200 People Show Up To Her Open House

“I was floored when I learned that the Property SavvyCard I shared on social media had ninety thousand interactions,” Rebecca commented. “I had nearly 200 people show up to a two day (2 hours each day) open house. I couldn’t believe it. Coming from a small rural town in Pilot Mountain, NC that is beyond amazing, and unheard of.”

For SavvyCard, Rebecca’s listing had the highest usage volume for any Property SavvyCard™ in the history of the company. Over a 5-day period, the Property SavvyCard for Rebecca’s listing received 28,182 pageviews with 90,325 total events such as users looking at photos, getting turn-by-turn directions and calling Rebecca directly about the property.

Thanks again to SavvyCard for sponsoring Vendor Alley.

Sponsored By Paragon Connect