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RE/MAX acquires First

by Greg Robertson on December 19th, 2019

RE/MAX Acquires Data Science Startup First, Continuing the Brand’s Technological Transformation

“The four-year-old, North Carolina-based technology startup is known for creating the First app, an intelligent coaching platform that makes it easy for agents to identify likely sellers within their own network of contacts. With a focus on helping agents identify future listings, the app prioritizes who agents should reach out to and when, so they may strengthen current relationships when it matters most. It also organizes and consolidates an agent’s database and provides reporting on how much business is both won and lost from within an agent’s network.
 
“We have set our sights on becoming the global leader in real estate technology, and the acquisition of First is evidence of that steadfast commitment,” said Adam Contos, RE/MAX Chief Executive Officer. “With First, we found next-level talent combined with a game-changing service, delivering exclusive access to one of the best products for agents out there today.”

Big congrats to Mike Schneider of First and Adam Contos of RE/MAX. It will be interesting how they weave this in with their acquisition of booj last year.

So, the vendor consolidation continues. The year started with another CRM company, Contactually being acquired by Compass and BoldLeads being acquired by PropertyBase. ShowingTime acquired CSS. OJO Labs after acquiring Wolfnet in 2018, just acquired RealSavvy and chief puppy killers Scott Smith and Tom George of Constellation Software bought Offrs and SmartZip.

I believe First was represented by T3Sixy in the capable hands of Michele Conn. Seems like they might getting busier in the months to come.

Still no word from Realogy. 🤣

Would the last independent vendor leaving the building please turn off the lights.

From → Acquisitions

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