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New Realist launches touting upgraded modern tech stack and “Sell Score”

by Greg Robertson on February 13th, 2020

Corelogic: Launches Next-Gen Realist

“Powered by a combination of proprietary, public record, and multiple listing data, the new Realist adds several functions to its extensive feature set, including a new ‘Sell Score’ that uses CoreLogic analytics to determine the relative likelihood that a property will be listed for sale in the next six months. Real estate agents can use the Sell Score to identify and market to owners who are more motivated to sell their home. Realist covers 99.9% of all U.S. property records across more than 3,100 counties, with access to over 500 million historical transactions and tax payment history for 145 million proper”

There are lots of products out there now that “predict” the likelihood a property will be “listed to sell in the next X months”. It would be interesting to compare the same neighborhood with each product and see if there are any differences in predictions. Is it science, luck or a combination of both? Other factors to evaluate each product would be UI/UX, complementary feature sets, and of course, data.

Some of these solutions and products like Revaluate, use AI to look for life events that cause people to move such as “the 8 Ds”: Death, Divorce, Diapers, Diamonds, Diplomas, Discrentrionary Income and The Daily Grind, and Dumpsters rather than/along with MLS data.

But the biggest advantage I see with Realist is MLS integration (within Matrix accounts). The adoption struggle is real.

The counter to all this technology is simply the hard-working agent focused on their farm.

As the old saying goes, “The harder I work, the luckier I get.”

From → CoreLogic, Technology

One Comment
  1. Roland Estrada permalink

    Quite the crowded prediction field now. The first thing that occurred to me is that it would be interesting if someone comes out with an aggregator that combines likely to sell from Remine, Homesnap and Realist into a “super likely to sell score”. If the same homes show on all three, bingo, super sell score!

    Seeing the screenshot, the UI is virtually the same, which helps them maintain current user base. Users don’t need to learn much that is new but get some cool new features and hopefully better UX, because old UX is crap. Good for Realist. It took them long enough.

    It will be interesting to watch the competition evolve between between CoreLogic and Remine. CoreLogic is the old guard. They have clout and experience but they move slowly, sometimes very slowly.

    Remine is new but they have momentum. Remine has has young brash attitude. Which means they will take a stumble here and there, but cannot be underestimated or ignored.

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