Where Real Estate Gets Its Dirt

Keller Williams finally catches up with Better Homes & Gardens 4 years later.

Keller Williams adds ‘equity’ to core belief system amid racial unrest

The mostly symbolic move to adjust the language of the company’s official guiding principles was also followed by the tangible decision by local agent leaders to add a diversity, equity and inclusion (DEI) committee to the list of local Agent Leadership Council (ALC) standing committees.


“To support our company’s commitment to equity with action, local ALC DEI committees will work to maintain a welcoming and inclusive environment for all protected classes including sex, race, color, creed, age, national origin, ancestry, disability, veteran status, genetic information, and sexual orientation,” a memo from Keller Williams’ leadership team to all agents, brokers and staffers states.

Yours truly from 4 years ago, speaking about Sherry Chris.

“I” is for Inclusion

“Another thing Sherry mentioned in her remarks, and the reason for this post, was that she was going to make a change to their “PAIGE” Core Values. The “I” in PAIGE previously stood for “Innovation”. Sherry announced that was going to change, going forward the “I” would stand for “Inclusion”. She wanted BH&G Real Estate to be the company of inclusion. She mentioned the LGBTQ community and the fact that a large part of the home buying market was hispanic. Inclusion was the future.”

This was way back in August of 2016. This wasn’t done in the environment we have today. And I know Sherry caught a lot of crap from some of her own brokers too, who thought it was unnecessary. She didn’t care, it was the right thing to do then, as it is now.

That’s leadership. That’s Sherry Chris.

Bright MLS see rentals gain traction with RentSpree

Bright MLS Sees Cool Wins in the Hot Rentals Market

““We consider it our mission to find and vet innovative tools that make life easier for our subscribers and their clients. A one-stop, sophisticated technology solution for the rental process was a no-brainer,” said Andrew Strauch, Vice President of Premium Services and Broker Rewards.
When planning the roll-out with Bright MLS, we looked at consolidating many steps into one,” said Michael Lucarelli, CEO of RentSpree.  “One streamlined process can take subscribers from listing to lease agreement with none of the wasted effort associated with the historically fragmented rental process.

It’s no secret I see a lot of upside with MLS organizations embracing tools that help members work with rentals. On a recent Listing Bits episode “How Agent Win by Working with Rentals”, I interviewed Ishay Grinberg, CEO of Rental Beast who revealed that there is an annual 12 billion dollars (yes that’s a “B”) of compensation revenue opportunity in the rental market.

Michael Lucarelli, CEO of RentSpree reached out to me recently. RentSpree provides tools to agents to help them streamline the process of working with clients who are looking to rent. Many of these clients need housing, due to low purchase inventory, and renting is the only option. Unlike Rental Beast, RentSpree doesn’t aggregate rental listing but focuses on tools that help with the workflow.

It’s a new market, we need new tools.

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