Looking forward to being interviewed by Katie about my new book, The Art of the CMA. Katie was a big help with the book and very generous with her time. The interview starts this Friday at 11AM PT, September 25th.
“We are pleased to offer Paragon as a system of choice for RMLS members as we continually look for solutions that add value and help them successfully grow their business,” said Kurt von Wasmuth, president and CEO, RMLS. “With our in-house MLS system and the option to use Paragon, our members will have access to the latest technology and features that will provide even more opportunities to showcase their services.”
Extra credit to Kurt for following my style guide (“Speaking MLS“) on using the term “system of choice” instead of “front end of choice” in this situation.
“Members of RMLS who choose to use Paragon will also have direct, integrated access to the MLS Tax Suite, powered by CRS Data, an industry-leading provider of property information. The MLS Tax Suite delivers comprehensive and current tax data, home improvement values and detailed maps. The integration between MLS Tax Suite and Paragon provides users with a streamlined way to search for a wealth of critical property-related information.”
Sounds like it’s Christmas in September for RMLS members.
The key to this is how members are exposed to the different options available in MLS search. If System of Choice or Front End of Choice solutions are ever to get any real traction members need to know they have choices.
Midwest Real Estate Data (MRED), the largest multiple listing service (MLS) in Illinois, announced a partnership with Rockford Area REALTORS® (RAR) which allows their association’s members to have access to one of the nation’s largest MLSs.
The agreement allows RAR’s members the opportunity to use MRED’s connectMLS to access nearly two dozen products and services. “We see offering MRED as a valuable additional MLS service to our current association’s MLS,” said Conor Brown CEO of Rockford Area REALTORS®. “Our members will be able to take advantage of increased marketing and analytics so they can continue to be successful.”
“And while other companies may change their name as they rebrand, MLS PIN is so well-known throughout New England and the nation, by preserving our name we keep the confidence, trust, reputation and heritage we have built,” Condon continued. “Our new and innovative rebrand better reflects who we are by showcasing our culture and our ‘get the job done right’ attitude while also delivering a better technology and service experience.”
The new logo is distinctive, and it’s smart (maybe even wicked smart) they kept their name.
“Our people make us a different kind of technology company. With the rebranding, you can say ‘we are coming out of our shell,’” Lindberg said in a statement. The new website underscores the MLS’s philosophy: “Wicked excellent service, accurate data, an MLS that listens, personalized care and a focus on community.”
I’m a sucker for this kind of cheeky fun with marketing. We need more fun in our lives right now.
I also like their product pages. For instance, the Cloud CMA product page is easily accessible from the main homepage, a simple layout, and leverages all the video training content that W+R Studios put together for Cloud CMA. I’d like to see more MLS organizations leverage the content their vendors create.