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2021 Swanepoel Trends Report launches.

by Greg Robertson on January 6th, 2021
2021 Trends Report

2021 Swanepoel Trends Report prepares brokers for a year like no other

“The report, available in a digital edition for the first time (including an audio version), explores how brokerages can grow their profits with a focus on ancillary business opportunities and by building a lead-generation and -conversion machine. In addition, it provides an analysis of Covid-19’s impact on the brokerage business now and into the future, how the Clear Cooperation Policy is impacting brokerages and MLSs, insight into the nation’s looming housing affordability challenge, a full picture of the industry’s franchise landscape, how two of the industry’s most powerful companies have instigated and responded to massive industry change, and how the industry can and should become more diverse.”

Just got mine in the mail. The PDF version is a welcome addition and I’m interested to check out the audio version. But I’m old school and prefer the hard copy. It’s an easy $200 dollars to spend on yourself or order multiple copies for your team as I do. Stefan and his crew do a great job with this every year. It will join their RE Almanac that sits at the ready on my desk.

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