“Ashley Terrell, EVP of Partnerships at Buyside, and her growing team have pulled together this last-minute event as a new method of communicating with clients, including top industry leaders to contribute content on how Buyside’s evolution is in line with their own company’s growth.”
Love seeing new ways vendors are engaging their clients in this new normal. Looks like they put together quite a list of brokers for the event.
“-Paul Boomsma, President & CEO of Leading Real Estate Companies
–Emmanuel Fonte, Vice President of Ultimate Client Relationship & Digital Strategies of John L. Scott Real Estate
–Rajeev Sajja, SVP of Innovation at Berkshire Hathaway HomeServices Fox & Roach
–Peter F. Hunt, Chairman and CEO of Hunt Real Estate
–Dan Forsman, President and CEO of Berkshire Hathaway HomeServices Georgia Properties
–Kevin Patai, Director of Digital Marketing of Howard Hanna
–Kelly Gesick, Director of Digital Innovation and Marketing Services at Chase International
-Jeni Pardo de Zela, Chief Marketing Officer at Mott & Chace Sotheby’s International Realty
–Paula Renaldo, Chief Marketing Officer at The Keyes Company
–Erik Kaukonen, Division Director of Career Development at Florida Properties Group
–Wendi Iglesias, CIO of The Keyes Company
–Ann King, Vice President Berkshire Hathaway HomeServices Florida Network Realty
–Kathryn Redican, Chief Operating Officer, Berkshire Hathaway HomeServices New England Properties, Westchester Properties, and New York Properties
As the real estate industry has evolved, we’ve been trained to focus on who owns the data. And Zillow’s acquisition of ShowingTime has many concerned about sharing their data with the proptech giant. But what if hoarding your data is not the only way to compete with a company like Zillow? What if it’s not really about access to the data but what you do with it?
Nick Bailey is the Chief Customer Officer at RE/MAX. With nearly 25 years of industry experience, Nick served as an agent, broker and proptech vendor before becoming the head of a major real estate franchise. On this episode of Industry Relations, Nick joins Rob and Greg to share his take on Zillow’s acquisition of ShowingTime and what’s behind the industry’s emotionally-charged reaction.
Nick offers insight on how the data Zillow acquired was already publicly available, explaining why that information doesn’t necessarily give the tech company a competitive advantage and reminding us that it’s not unusual for companies at scale to offer various products and services to the industry at large. Listen in for Nick’s perspective on what we can do to improve the process of buying or selling a home for consumers and find out why you shouldn’t panic about Zillow’s acquisition of ShowingTime.
What’s Discussed:
Nick’s background as an agent, broker, tech vendor and head of a major real estate franchise
Why Nick sees Zillow’s acquisition of ShowingTime as one tech company acquiring another to make the process of buying and selling homes easier for consumers
How ShowingTime’s market share influenced the industry’s emotionally-charged reaction to its acquisition
Nick’s argument that the data Zillow has acquired was already publicly available
How Nick addresses the objection that the ShowingTime acquisition forces agents and brokers to provide Zillow with a competitive advantage
How it’s not unusual for companies at scale to offer various products and services (e.g.: RE/MAX’s acquisition of Motto Mortgage)
What Nick is doing to educate agents around the spirit of cooperation in the industry
How Nick thinks about whether Zillow is a RE/MAX competitor
What the real estate industry can do to improve the fragmented process of buying or selling a home
Nick’s insight on what differentiates RE/MAX in competitive industry that includes a growing number of iBuyers
The trend toward a greater concentration of power among fewer agents and how that might contribute to the panic around Zillow
Nick’s advice for MLS, franchisor and large brokerage CEOs on using data to identify trends and create contingency plans accordingly
“As the Chief Innovation Officer, Flores will oversee the operations of the Broker Listing Cooperative (BLC) and focus on creating solutions that improve the delivery of services to our members.
Flores has been an executive director for 7 years and an administrator for over 15 years. In her current role as the Executive Support Manager at Anthem, she is responsible for project and vendor management, process improvement and daily operations of IT Management for Anthem’s top 150 executives.”
Nice to see some new blood enter the industry. Welcome, Tamara and congrats!
