“Top Producer® has been a part of Move’s portfolio for more than 20 years, and we believe the best opportunity for it to continue to add value to brokers and agents is under its new owner,” said David Doctorow, CEO of Move, Inc. “As we look forward, we’re prioritizing the things that will help us deliver the best possible experience for consumers and our industry partners. This sale will help us redouble our efforts to reimagine realtor.com® as we create an open marketplace that helps connect buyers and sellers with the right professionals and empowers people with choices that get them from search to closing and beyond. That includes prioritizing both our success-based concierge offerings as well as traditional lead-gen and marketing solutions.”
Sadly, another puppy dies.
I’ve been around long enough to remember when Top Producer was the premier 3rd party software vendor in real estate. They always had the biggest booth (purple!) at NAR, back page ads in REALTOR Magazine, and remember the Superstar Computing training tour? This was back when you sold software in a box and were encouraged to buy the 12 pack of VHS training tapes on how to use it.
Founded in Canada by Chris and Randy Purcell. Canadians have and continue to have a large presence in real estate software in North America.
Also, this move seems counterintuitive to larger companies investing in agent tools (See Zillow acquiring ShowingTime or CoStar acquiring Homesnap), which makes me wonder about News Corp’s overall strategy.
