Where Real Estate Gets Its Dirt

Don’t wait

“Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life.

Almost everything–all external expectations, all pride, all fear of embarrassment or failure–these things just fall away in the face of death, leaving only what is truly important.

Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.”

-Steve Jobs

Best Christmas Ever….

Forgive me if I’ve told this story before.

Our first child was born 19 years ago on December 22nd. I wanted to name him Coltrane, my wife Jenn protested so we called him Cole.  Cole Thomas Robertson. Thomas comes from his grandfather, Jenn’s father.

We stayed at the hospital a couple days and came home Christmas Eve. I put him in his bouncy seat, placed him carefully under the tree, and took a picture.

To this day he is still the best Christmas present I’ve ever received.

Happy Holidays Everyone!

Carl

It was announced back in September that long time industry vet Carl DeMusz was set to retire this year. I didn’t get a chance to write anything back then but wanted to give him a shout out today. Let it be said that Carl was one of the good guys. I always appreciated how he never sugar-coated things and just was matter of fact about everything. He has contributed so much to the industry with his time on various conferences and advisory boards. Marilyn did a nice write up earlier this year.

I got a chance to see him at the COVE meeting in Chicago early this year. And hearing him speak reminded me of what I most like about Carl. His optimism. Which we all know we need more of, especially in these trying times.

Happy trails Carl and thank you!

Vendor Alley Sponsorships open for 2024

Vendor Alley Sponsorships are now open for 2024. I haven’t promoted that I’m selling sponsorships for 2024 yet but organically companies have reached out and I’ve already sold 3 months. These are all repeat customers.

To see what months are left please visit here.

Sponsorships on Vendor Alley are for a full month.  You get your logo on the site all month.  Plus I write a “thank you” post every week during that month (4 total).  You can just send me the copy you want to post, or I can take your copy and write it in my own voice.  Totally up to you.

Here’s an example

I have close to 900 industry people that are signed up to receive email alerts every time I post something.  So those email recipients will see your posts at least 4 times during that month.

Also, I’m doing a couple new things this year…

A site redesign. I’m going super minimal this time and it’s going to make your ad pop.

It will also include a super cool “dark mode“.

Also I’m including an interview on my Listing Bits podcast.  So that is something else you are can promote and I will also post it on my blog,  giving you effectively 5 posts during that month. Keep in mind I’m still going to do other Listing Bits podcasts along with these sponsored ones.

Here’s an example.

Total cost of sponsorship is $6,000.

I expect the remaining sponsorship slots to go fast. If you are interested reach out to me at gregrobertson@gmail.com and I will send you an invoice which will also serve as an insertion order.  First come first serve.

Thanks for your support.

New RESO Board Elections results announced

RESO Announces 2024 Board of Directors Election Winners

““The real estate industry is constantly changing and growing, and we need strong leaders to help navigate the wealth of technology at our disposal,” said Rebecca Jensen, President and CEO of Midwest Real Estate Data (MRED), who was re-elected as a director and chosen to return as 2024 Chair of the RESO board. “RESO’s membership elects an amazing group each year, and I am honored to be given the opportunity to continue to help create and enhance standards for an increasingly global housing market.”

RESO

I know I’m a little late on this but still wanted to recognize these individuals. Thanks everyone for supporting this industry.

The Notorious ROB’s six most interesting people in real estate and me.

2023: The Seven Most Interesting People in Real Estate

“The Notorious ROB Interesting List is none of those things, although there are obvious overlaps because I find influence and power to be interesting. It is simply a list of people I find interesting for a variety of reasons. They may or may not be influential, may or may not be powerful, and in fact, you may or may not have heard of them at all. But I find them interesting, and it’s my list. Sunny Hahn and special 2023 advisor Wild Turkey Rare Breed have assisted in this list.”

Rob Hahn, NotoriousRob Substack

I think Rob and Sunny had a bit more Wild Turkey than he is admitting to honor me with a place on this year’s list (#5).

As I said on Twitter, it feels like Eric Clapton told me I was a great guitar player. Thank you my friend.

So proud of this guy

My son Toby would really appreciate your support. They have some tasty popcorn choices available, click this link to support him and his Troop #319 => Toby Robertson Scout Fundraiser

What was missing from NAR messaging regarding the commission lawsuits?

Brian Boero from 1000watt wrote a great post about how “the real estate industry’s responses to the Halloween jury verdict to be almost universally weak.” As usual he makes a lot of great points. You may have heard similar arguments if you listened to Rob and I on our most recent Industry Relations podcast with Sam DeBord.

In Brian’s post he states,

“Good arguments balance evidence with proper framing — framing that is usually constructed to activate the emotions of their intended audience.

Good arguments use language, and words, that ignite feeling and imagery. “Cartel” – a word used over and over by plaintiffs’ attorneys – is a great example.”

I thought I might take a stab at this. I wrote the following as if I was writing for the National Association of REALTORS. Hope you enjoy, and thanks Brian for the inspiration.

Why is the Biden administration so focused on attacking solo female entrepreneurs?

Recently a jury comprising of 6 non-homeowners handed down an award in what is known as the Sitzer | Burnett class action suit. The award was $1.8 billion dollars in a suit suggesting REALTORS were involved in a “cartel”, facilitated by the multiple listing service (MLS), to keep real estate commissions artificially high.  We, the National Association of REALTORS, and 2 other real estate franchisors are appealing this ruling.

It was also recently discovered that the plaintiffs in the case had been is close communication with the DOJ before, during and after the trial ended.

The average REALTOR is a 59 year woman and is classified as an independent contractor.  Selling real estate is commission only sales job with no salary, and no benefits.  Why do these 59 year old women strike so much fear in the heart of the federal government?  Surely there are other pressing issues facing our country.

Buying a home isn’t the same as buying a stock.

In a recent hit piece the WSJ cited that since the advent of the internet prices have been slashed on  “stockbroker commissions”, but not real estate.  What may seem obvious, to everyone but the WSJ, buying a home is not like buying a stock, or a book, or a plane ticket.  3 factors come to mind. 

1. Buying and selling a home is typically the largest transaction anyone does in their life. 

2. Buying and selling a home is not a transaction done often, statistics show it might be once every 10 years after you become an adult. 

3. And last but not least is that buying or selling a home is an emotional experience. 

Due to these 3 core issues consumers have chosen time and time again (in fact in 2022, more consumers choose to use a REALTOR than ever before) to hire a trusted advisor.

The 1.5% vs. 6% Lie

Plaintiffs in the Sitzer | Burnett case and others have highlighted that in other countries consumers pay closer to 1.5% for real estate commissions, where in the United States the number is closer to 6%. The truth is consumers in the US have always had choices.  Discount brokerages offer real estate services for much lower than 6%.  In fact very recently Redfin did a nationwide campaign with big red billboards all over the country touting a 1% listing fee, which is less than the 1.5% fee touted by plaintiffs.

So the 1.5% vs 6% is a lie.  Consumers can always negotiate a commission and there are many brokerages and agents offering discounted services.  Don’t believe us, just Google, “flat fee real estate services” and search the over 29 million results.

Would consumers prefer a world where they would have no idea what the house across the street sold for?

Since the birth of the World Wide Web, and the launch of portals like Zillow, real estate listing data is now readily accessible everywhere, a sharp contrast to the rest of the world.  This is mostly due to the multiple listing service (MLS).  The plaintiffs falsely say that the structure and ownership of the MLS forces higher commission rates. This is simply not the truth.  The MLS is one of this country’s greatest inventions and an essential tool of every REALTOR.  The MLS brings together sellers and buyers. It’s reliable. It helps hundreds of thousand agents make a living and brings families together. It’s the operating system of the American Dream.  

The federal government wants to shut down the MLS, which would create a environment of less transparency and bring us back to companies gatekeeping real estate data which would make it more difficult to make offers on properties for sale and finding properties on the internet.

We at the National Association of REALTORS will fight for our members, the open real estate market, and will not let the federal government destroy the American Dream.

The National Association of REALTORS

Vendor Alley 2023 Gift Guide

Yup, it’s that time of year again! I’ve put together a few on my favorite things that I think anyone would like for the holidays.

Flighty – A new way to track flights. I love this app. It’s so well designed and does a great job of showing detailed flight maps, live tracking and delay forecasting. The notifications are also helpful. But my favorite feature is the Friends tracker (pro version). You can log your friends flight info and it will send you notifications on their flight status. Great when you are traveling with work mates coming in from multiple locations, or family members coming home for the holidays. Plus it syncs with TripIt.

HiRise 3 Deluxe

I’ve linked to many TwelveSouth products before due to their really cool product designs. If you have one of those new iPhones that have a magnetic back you are going to love this. When an iPhone is turned on its side (horizontal) and charging it brings up these cool displays, like an old school alarm clock. At night the color shifts to super chill red. The magnetic charging means no cords to tangle (no more fumbling in the dark for the power cord) and also charges you Apple Watch and your AirPods pros. Nightstand game changer.

Ray Bans | Meta

Okay, hear me out. These are kind of geeky, and might seem pretty creepy to some, but I think they are great. As a creator of all types of content I just love these. These are smart glasses that have a built in camera (both still and video). I bought them because I like go on cruises with my VW Car Club. I can take video without having to grab my phone (which is a bit dangerous) of myself and other cars driving . Check out this Instagram I posted. I can also see them useful at situations like Christmas morning taking video of the kids opening presents and having my hands free. They also work with your phone to take calls, listen to music, send texts. The sound (no ear buds) and microphone work great. Anytime you are taking video a little light in front of the glasses start to flicker to signal that they are on ( I wish this light was red to make it more obvious). They also have built in AI, so you could ask say something like “Hey Meta, write me a poem about my beautiful wife.” Check out this video The Verge did on them to get a better idea.

Double Glasses Case

Okay keeping on the eyeglasses vibe, I wear progressive lenses and like to have sunglasses around too. I used to have two different cases for each. Not any more! I found this case which is really sturdy and allows me to have my reading glasses and sunglasses in one case. It might be a little big for some but this holds my Ray Ban Wayfarers (not the Meta ver.) perfectly. Makes my life so much eaiser. Here’s the version on I bought on Amazon.

YouTube TV and NFL Sunday Ticket

I might be a little late to the party on this whole “cut the cord” movement but I gotta say Google has done a great job. I still get local channels, DVR and all the NFL games on Sunday, so my Seahawks crazy son can watch every game. Too many great features to mention, just go check it out.

The Art of the CMA

Last, but not least, is my book, The Art of the CMA. Can’t think of a perfect gift for your board of directors? Click here and send me a list of their names and I will personalize each copy with a special message and an autograph. Bulk discounts are available!

Hey Sam!

Sponsored By Paragon Connect