Where Real Estate Gets Its Dirt

Industry Relations Podcast: Guiding the Real Estate Industry through the 5 Stages of Grief

What is the aftermath of recent legal developments in the real estate industry? In this engaging episode, Rob and Greg explore the impactful Sitzer v. NAR case, guiding you through the stages of grief experienced by the industry. From denial to anger, and from bargaining to acceptance, Rob and Greg walk you through the importance of showcasing value and embracing adaptability amidst changing practices. It’s an episode you don’t want to miss!

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Link to buy Greg’s book =>The Art of the CMA

Connect with Rob and Greg: 

Rob’s Website

Greg’s Website

Our Sponsors: 

Notorious VIP

This podcast is produced by Two Brothers Creative 2023.

Industry Relations Podcast:The Future of NAR: Can This Industry Titan Be Reformed?

Should NAR be reformed? What is the role of REALTORS in the lawsuit, and the value of membership in NAR? Join Rob and Greg as they answer these questions and the potential rebirth of the REALTOR movement, the importance of authenticity in communication, and the value of REALTORS sharing their authentic stories to connect with consumers. Plus Rob and Greg throw in their own doom and gloom predictions just to shake things up. Stay up-to-date with the real estate industry with this brand new episode of Industry Relations!

Click here for Brian’s LinkedIn post mentioned in the show. And here for Greg’s.

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Rob’s Website

Connect with Rob and Greg: 

Greg’s Website

Our Sponsors: 

Notorious VIP

This podcast is produced by Two Brothers Creative 2023.

The Great NAR Debate: Sam DeBord Challenges Rob and Greg!

On this episode of Industry Relations, Sam DeBord joins Rob and Greg, and things get a bit uncomfortable as Sam tries to set NAR’s record straight. Tune in as Sam and Rob have a testy disagreement on NAR’s competency, but at the end of the day display their passion for the industry. While Greg tries to keep the peace and believes everyone on all sides can do a better job.

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Connect with Rob and Greg: 

Rob’s Website

Greg’s Website


Our Sponsors: 

Notorious VIP

This podcast is produced by Two Brothers Creative 2023.

Listing Bits Episode 88: Does NAR Have Value Beyond MLS Access? – with Michael Lissack of The Virtual Realty Group

The verdict against NAR in the Sitzer lawsuit has organized real estate up in arms.

But Michael Lissack thinks the decision is the best thing to happen to the industry in 100 years.

In fact, he sees the trade association as a criminal enterprise with little value beyond MLS access.

Michael is Managing Broker for The Virtual Realty Group, a 100% commission brokerage that operates in 12 states. 

On this episode of Listing Bits, Michael joins Greg to discuss the real issue behind the lawsuits against NAR and describe what he would do to make buyer’s agent commission negotiable.

Michael explains why it’s necessary to decouple the MLS from NAR membership and how that would likely lead to bankruptcy for the trade association.

Listen in for Michael’s provocative take on why associations don’t deserve a way forward in a world where MLS access is open to anyone with a real estate license.

What’s Discussed:  

The real issue behind the lawsuits against NAR and several real estate brokerages

What Michael would do to make buyer’s agent commission negotiable

Why the DOJ takes issue with mandatory membership in NAR for MLS access

How decoupling the MLS from NAR would impact everyday REALTORS

What decoupling the MLS from NAR membership would do to the trade association (and what NAR might do to demonstrate its value and rebuild)

What it would take to decouple local, state and NAR membership

Why Michael believes a real estate license should be the only requirement for MLS access

Running MLSs as not-for-profit organizations vs. for-profit entities

Greg’s thoughts on providing a way forward for associations by compensating them for the work of building the MLS

Why bankruptcy might be apt for associations who don’t provide value beyond MLS access

Connect with Michael Lissack:

Michael.Travel

Michael on LinkedIn

Resources:

Sitzer v. NAR

Michael’s LinkedIn Post

Our Sponsors:

Trackxi

Industry Relations Podcast: NAR Conference Recap and Zombies

Join Rob and Greg on this episode of Industry Relations, as they recap the NAR NXT annual conference and explore some critical issues. Greg shares what NAR NXT’s atmosphere was like, and find out why Rob is worried about independent press commenting on NAR. 

Also, discover the reasoning behind Rob and Greg’s beliefs that the real estate industry is way past prepping and the zombies are breaching the wall!

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Connect with Rob and Greg: 

Rob’s Website

Greg’s Website

Our Sponsors: 

Notorious VIP

This podcast is produced by Two Brothers Creative 2023.

Listing Bits Episode 87: Ben Graboske’s Big Bet

In 2020 Ben knew they needed to make a change.  So he went to the Black Knight board and made a pitch, “give me the resources to build a modern MLS system”.  To his surprise, they said yes. Now, 3 years later, that dream has been realized.

His dream was a mobile-first MLS platform that understands the history of how MLS platforms operate but offers a modern user experience.

That’s exactly what Ben Graboske and Lucie Fortier are working on, and their new product, Paragon Connect, is ready for its close up.

Ben is President of Data & Analytics and Lucie is Executive Vice President of MLS Solutions at Intercontinental Exchange or ICE, the financial services firm that bought Black Knight in September 2023.

On this episode of Listing Bits, Ben and Lucie join Greg to discuss ICE’s history of digitizing complex transactions and explain why its acquisition of Black Knight makes sense.

Lucie shares her motivation for joining the team at Intercontinental Exchange, and Ben describes how ICE’s resources benefit his department in the development of Paragon Connect.

Listen in to understand what differentiates Paragon Connect from other MLS vendors and learn how it simplifies the agent experience by providing an entire MLS platform on both a responsive and native app.

What’s Discussed:  

ICE’s history of digitizing complicated transactions and why its acquisition of Black Knight makes sense

How being an MLS vendor supports ICE’s vision for making mortgages easier

Lucie’s journey to joining the ICE team and how technology drives her career decisions

What features differentiate Paragon Connect from other MLS vendors

Why Ben’s team decided not to change Paragon’s name (despite offering an entirely new experience)

How Paragon Connect provides an entire MLS platform in a native app experience

The talented team of designers behind Paragon Connect

How Ben’s team benefits from ICE’s data assets and information security

Lucie’s approach to transitioning existing users to Paragon Connect

How Paragon is introducing a consumer app in Q1 of 2024

Why the rules around marketing to members need to change in an MLS system-of-choice model

What makes Paragon Connect ‘the MLS platform of the future’

Connect with Ben Graboske & Lucie Fortier:


Intercontinental Exchange

Ben on LinkedIn

Lucie on LinkedIn

Email lucie.fortier@bkfs.com 

Resources:


ICE Acquisition of Black Knight

Paragon Connect Demo

Damien Huze on Listing Bits EP85

Paragon Connect on Vendor Alley

Our Sponsors:


Trackxi

Listing Bits Episode 86: A Deal Tracker Built for Agents – with Vijay Gopalswamy of Trackxi

In 2021, Vijay Gopalswamy’s real estate business was growing like gangbusters. And at one point, he had 32 active transactions.

Which meant Vijay was spending every morning with his team, going over each transaction and asking, ‘Did you send this? Did you follow up with that? Did this contract get signed?’

But when he looked at the transaction management software on the market, Vijay realized that it was built for brokerages, not agents.

So, he set out to solve his own problem.

Vijay is Cofounder and CEO of Trackxi, a deal tracking software platform that helps agents visualize the next step in each transaction and provides full transparency for the consumer.

On this episode of Listing Bits, Vijay discusses his successful career in mechanical engineering and explains how he became an accidental real estate agent.

Vijay describes what differentiates Trackxi from other transaction management solutions and how it serves teams, transaction coordinators and new agents.

Listen in for insight around the visual nature of Trackxi’s tracking system and find out how the app can help you demonstrate your value prop with clients and grow your real estate business!

What’s Discussed:  

How Vijay moved to the US to pursue his Master’s in mechanical engineering

Vijay’s successful 20-year career in engineering, finance and sales with Daimler

How Vijay became an accidental real estate agent

How the challenge of managing 32 open transactions inspired Vijay to build Trackxi

The advantage of a dedicated app that does one or two things well

Why Trackxi is a deal tracking software platform (vs. transaction management tool)

What differentiates Trackxi from other transaction management tools 

How Trackxi serves teams, transaction coordinators and new agents

How Trackxi’s tracking system provides transparency around the agent’s value 

How Trackxi’s visual dashboard delivers a State of the Union of an agent’s business

What to expect from Trackxi’s hands-on onboarding process

Connect with Vijay Gopalswamy:

Trackxi

Email vijay@trackxi.com 

Vijay on LinkedIn

Resources:

Trackxi Review in Inman

The Close Picks for Best Transaction Management Software for 2023

Our Sponsors:

Trackxi

Listing Bits Episode 85: A Less, But Better Approach to Real Estate Software Design – with Damien Huze of Lone Wolf Technologies

Among Dieter Rams’ Ten Principles of Design is the idea that good design is as little design as possible.

Less, but better.

And Damien Huze believes that the next evolution of real estate software will apply this concept, offering fewer high-quality apps that work together in a fluid system.

Damien is Senior Design Manager and Principal Designer at Lone Wolf Technologies, a software company working to build an end-to-end solution for real estate.

Damien served as Chief Design Officer at W+R studios before the Lone Wolf acquisition, and he is responsible for the design of Cloud CMA, one of the most popular apps in real estate.

On this episode of Listing Bits, Damien explains how making design a priority benefits companies building web-based apps and why he defines design as a skill aimed at problem-solving.

Damien describes how Lone Wolf is working to combine the tools of proptech into a single streamlined experience and shares his team’s user-centric approach to the problem of simplifying real estate.

Listen in for insight on the power of relentless focus and learn about Damien’s vision for designing real estate software that delivers more with less.

What’s Discussed:  

What Damien learned from growing up with creative parents who immigrated to the US

How making design a priority benefits companies building web-based apps (and why so few do it)

How Damien thinks about design as a skill aimed at problem-solving

What Lone Wolf is doing to bring several real estate apps together in a single end-to-end solution

Why Damien believes the next evolution in real estate software is ‘less but better’

Lone Wolf’s upcoming announcement at the T3 Technology Summit

What it means for good software to have an opinion vs. being too flexible or customizable

How Damien’s team brings a user-centric, design thinking approach to simplifying real estate 

Greg and Damien’s take on the advantage of simple tools that get the job done

The well-designed product that’s had the biggest impact on Damien’s life

Why relentless focus boosts productivity and how Damien applies that tenet to design

Connect with Damien Huze:

Lone Wolf Technologies

Damien on X

Damien on LinkedIn

Resources:

Dieter Rams’ 10 Principles of Good Design

T3 Technology Summit

Starlink

FaceTime on Apple TV

Elon Musk by Walter Isaacson 

Our Sponsors:

Trackxi

Burnett v. NAR: The Lawsuit That Could Upend the Housing Market

What if we told you that a high-stakes trial in the real estate and technology industry is about to unfold, with potential implications for consumers and the future of the housing market? Today, Rob and Greg are joined by Ed Zorn, Vice President and General Counsel at CRMLS, and they dive into the details of the ongoing Burnett v. NAR trial, exploring the various legal aspects and arguments that could lead to a major disruption for home sales.

Join us as we discuss the application of the “per se” standard, the challenges faced by the Burnett, and the pivotal role of the Multiple Listing Service (MLS) in this episode of our podcast. Don’t miss this heated discussion as Rob and Greg once again do their best to save the real estate industry.

Watch us on YouTube!

Connect with Rob and Greg: 

Rob’s Website

Greg’s Website

Our Sponsors: 

Notorious VIP

This podcast is produced by Two Brothers Creative 2023.

Listing Bits Episode 84: Enabling Collaboration in the Home Buying Experience – with Tom MacLeod of ZenList

In preparation for a move, Tom MacLeod and his wife were looking at properties in the Bay Area. Tom was on Redfin. His wife was on Zillow. And they were receiving listings via email from their agent.

But none of the applications talked to each other. So, Tom was making a spreadsheet when he thought, “There’s got to be a better way.”

Tom is Cofounder of Zenlist, an agent-to-client home search that enables efficient collaboration by putting everyone in the same space. 

On this episode of Listing Bits, Tom describes how @properties helped him develop Zenlist and what differentiates his app from Homespotter, RealScout and other competitors in the space.

Tom shares Zenlist’s initial growth strategy, explaining why it didn’t include targeting MLS customers and how that’s changed.

Listen in to understand how Tom’s team gets consumers to download an app and learn how Zenlist is facilitating collaboration in the homebuying experience.

What’s Discussed:  

How Tom’s experience with moving inspired him to build Zenlist

Why Tom made the decision to bootstrap Zenlist over taking venture money

How Zenlist facilitates collaboration in the homebuying experience

Tom’s experience of developing Zenlist with the help of @properties

Zenlist’s initial growth strategy and why it didn’t include targeting MLS customers

What differentiates Zenlist from Homespotter, RealScout and other competitors in the space

Tom’s ambition to serve both real estate agents and consumers

Zenlist’s mobile capabilities and how it was called into action during the Rapattoni outage

How Zenlist is overcoming the challenge of getting consumers to download an app 

How consumers benefit from using Zenlist vs. Zillow or Redfin

Connect with Tom MacLeod:

Zenlist

Email tom@zenlist.com 

Resources:

SNL Skit on Zillow

Leo Pareja at eXp

Trackxi

Our Sponsor:

Cloud CMA for Brokers

Sponsored By Paragon Connect