Rob and Greg are back, and this time they are debating an unusual strategy real estate coaches and trainers might employ to establish credibility – using the techniques of the pickup artist community.
In researching the dating habits and family formation of millennials (for work – no, really!), Rob happened upon a company called Real Social Dynamics, the world’s largest dating coaching company. Among their promotional materials are YouTube videos called ‘infields’ in which their coaches demonstrate the company’s techniques for attracting women in real situations at parties and nightclubs.
This got Rob to thinking, “Why don’t we do that in real estate?” On this episode of the podcast, Rob and Greg explore the feasibility of real estate trainers generating similar footage to market their services.
How infield footage lends credibility to the trainer
The legality and ethics of filming interactions with clients
How Hear It Direct sought to give professionals an understanding of the consumer point of view
Why data (# of transactions) may not be enough to establish a coach’s authority
-Numbers demonstrate personal credibility (sufficient for the consumer)
-Infields would establish credibility for the tactics you are selling
The significance of training as a key value proposition for every association
The aspects of an agent’s work that could benefit from infields
-In-person lead generation
-Sphere of influence calls
-Customer relationship management
Connect with Rob and Greg:
Speaking of new gigs, looks like Wendy Forsythe has joined Swanepoel T3 Group. They have just announced a new brokerage consulting division, dubbed T3 Broker, that Wendy will lead.
Wendy Forsythe, real estate veteran of 20 years and a Gen Xer, joins the Swanepoel T3 Group as the president of T3 Broker. A division of T3 Sixty, T3 Broker will provide management consulting services to U.S. and Canadian real estate brokerages regarding expansion strategies, business planning, market analysis, compensation evaluation and leadership development.
With extensive management experience in the real estate industry, Forsythe was formerly Head of Global Operations at Carrington Real Estate Services, a company with 36 offices and over $2.3 billion in annual sales. Previously she served as Senior Vice President of Network Services for Better Homes and Gardens Real Estate, a Realogy brand, and Vice President of Sales for Royal LePage, Canada’s largest real estate company.
This is on the heels of Kevin McQueen joining Swanepoel’s MLS Consulting division. Congrats to Wendy and the entire T3 team.
REBNY has a couple new positions to fill..
“Not-for-profit real estate trade association seeks an experienced candidate with strong analytic, quantitative, written, presentation, and interpersonal skills for a position as Data Services Director. The ideal candidate will have a Bachelor’s degree and should also have experience in data collection and analysis. Knowledge of RETS and current RLS/MLS service data feed methods is essential along with a minimum of 5 years’ experience working with real estate database structure and use. Prior experience with managing teams is required.”
“Knowledge of data compliance processes and procedures within an MLS environment is essential along with a minimum of 5 years’ experience working in the real estate industry. Prior experience with managing teams is required.”Knowledge of data compliance processes and procedures within an MLS environment is essential along with a minimum of 5 years’ experience working in the real estate industry. Prior experience with managing teams is required.
Find out about these jobs (over 11 positions posted!) and more at the Vendor Alley Job Board!
The Industry Relations podcast is available on iTunes, Google Play and Stitcher. If you are new to podcasting and an iPhone user my favorite podcast app is Overcast.
Rob and Greg are back with yet another spirited debate. This time they explore whether fiduciary duty extends to listing on Zillow. With Zillow’s current dominance, Rob argues that to provide maximum exposure for your seller client, listing on the platform is a must.
Rob and Greg get into the perception of Zillow as a threat as well as the issue of buyer agency. Listen and decide whether the responsibility to act in the client’s best interest means that a realtor is obligated to list on Zillow.
The current dominance of Zillow
-Quarterly record Revenue of $227.6 million increased 34% year-over-year
-Full year 2016 record Revenue of $846.6 million, up 31% year-over-year
Rob’s argument that fiduciary duty requires listing on Zillow
-Must provide seller client with maximum exposure
-Only exception is when the client has other interests that take precedence (i.e.: privacy concerns)
-Brief your client and have them sign off if you do choose not to use the platform
The potential for lawsuits if agents don’t use Zillow
How the internet has changed the value proposition of the MLS from an advertising standpoint
Why the perception of Zillow as a threat is flawed
-Zillow is a vendor that relies on agents for its existence
-Their continued success depends on the model staying the same
The core complaints against Zillow
-Access to information lessens realtor’s value
Connect with Rob and Greg:
“Anand was truly a very special and unique man. Anand led the transformation of CoreLogic into a leader in the global housing ecosystem,” stated Frank D. Martell, acting President and CEO. “He was one of those extraordinary people that everyone loved and wanted to be around. I will so miss him – his great warmth, grace, integrity and our close friendship.”
I only met him once. Sounds like it was sudden and unexpected. So sad. Much love to his family and friends.
Photo by Eugene Garcia, The Orange County Register
“Under the agreement, CoreLogic will integrate and offer CSS appointment scheduling services to clients of Matrix and other CoreLogic real estate solutions. Matrix is North America’s most popular multiple listing platform and today serves 650,000 real estate professionals.
“This collaboration is momentous,” said Kevin Hughes, vice president of Business Development for CSS. “By directly integrating our showing appointment management functionality into Matrix, agents are empowered to improve their workflow, minimize missed showings, collect feedback and close more sales. It’s exciting to see our teams coming together to enable more agents to reach higher levels of productivity.”
“The Membership and Marketing Manager is responsible for assisting the Chief Executive Officer and coordinating directly with the Chief Administration Officer in managing, developing, coordinating, directing and administering RESO’s membership, marketing and standards certification operations. As an organization that spans North America, the Membership and Marketing Manager’s physical office location is virtual, which means no relocation or daily commuting to physical office space is required for the successful candidate so long as the individual has the demonstrated ability to successfully work virtually.
I’ve been really having a good time with my new podcast, Listing Bits. In Episode 5 I teased that Rob Hahn (The Notorious R.O.B.) and I were launching another podcast, called “Industry Relations“. I’m happy to announce that it’s now available on iTunes, Google Play and Stitcher with 4 episodes.
Here’s the rundown.
In Episode 1 Rob and I discuss the state of organized real estate.
In Episode 2 we talk about the state of MLS industry.
Episode 3 we invited special guests, David Charron, Andrea Bushnell along with Sunny Lake and discuss her “NAR Girl Boss” initiative.
In episode 4 (which is just being posted) we discuss what’s going on in Canada, specifically British Columbia, and how it might effect real estate here in the U.S.
We are currently looking for sponsors. So if you want to reach some the industry finest, please drop me a line at email@example.com
““Remine complements our existing MLS systems by adding a beautiful visualization of all our data,” said John Holley, CEO of NTREIS. “An incredible feature is their ability to reconnect with past clients, and see their propensity to sell. And then even if you’ve lost their contact info, Remine can update it.”
Leo Pareja, CEO of Remine, said “Remine will be deeply integrated with the existing front end system to create a seamless experience. We’ve designed Remine to meet the unique needs of real estate professionals; we look forward to delivering our core functionality to the community in North Texas.”
Remine has been getting a lot of buzz lately. They are hitting the ground running with many deals signed and more in the pipeline.
I think it would be fair to qualify them in the “alternative front end” or “next gen front end” category. The twist with Remine seems to be predictive data analytics and a lot of data visualization. Although I haven’t seen the product and their website is scant on any product shots or video. Unfortunately the website does include the hokey copy, “Remine was built for agents, by agents…”, which kinda made me throw up in my mouth a little bit. ; )
Remine and others are filling a vacuum left by traditional MLS vendors. They promise a modern UI and UX with a bunch of other bells and whistles. The challenge will be adoption. Will any of them change agent behavior enough to draw traffic/usage away from their “main” MLS system?
Time will tell. In my opinion we are at just at the beginning of a new cycle in MLS technology.