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Jul 14 14 (and NAR’s) new ad

by Greg Robertson

I like it. They are starting to dial in their new messaging.

I see two issues facing

Issue #1

Most consumers like to going to third party sites, like Expedia, Kayak, and such. They really don’t care about “accuracy” (neither of those sites have Southwest flight information as an example.) That’s why I’ve never thought beating the drum of “we have the most accurate data” ever resonated with consumers. But they keep double downing on it every year, and based on the rising traffic of Zillow and Trulia it hasn’t worked.

Consumers don’t want to go the Airline’s site because of a perception they can get a better deal elsewhere. And granted sometimes the experience is a lot better (UI and comparing other airlines fares for instance).

I know real estate isn’t like the travel industry, I’m not saying it is, I’m just saying consumers like to go to third party sites. It should be no surprise Zilow and Trulia are doing well.

Issue #2

I heard a story. One of the portals had done a few consumer surveys. And one of the reasons respondents didn’t want to go to was they didn’t want to be contacted by “REALTORS”. Ouch. This shows how naive consumers really are when it comes to real estate portals. But poses a big problem with your brand is “REALTOR” dot com. But the facts are, according to NAR surveys, close to 90% of buyers would use the same REALTOR again. So there’s a huge disconnect.

While I don’t think on its own “accuracy matters” is going to get the job done, marrying it with a positive spin on REALTORS is heading in the right direction.

Jul 14 14

ZipRealty agents now powered with Cloud CMA

by Greg Robertson

ZipRealty sure are smart people…

: )

Full Press Release below:


W&R Studios expands Cloud CMA Broker Edition footprint with nationwide ZipRealty agreement

ZipRealty now provides a customized version of Cloud CMA to all their real estate agents.

Huntington Beach, CA (July 9th, 2014) – W&R Studios, a software company, announced today the implementation of a nationwide agreement to provide all its real estate agents a customized version of Cloud CMA.

Cloud CMA is an online report generator for real estate professionals. Real estate agents using Cloud CMA have the ability to create custom comparative market analysis (CMA) reports, buyer tours, property reports and flyers.

“We have been working with ZipRealty for several months, implementing a customized version of Cloud CMA for all their agents, and the response has been great. We are very proud to work with a such a talented team of professionals,” stated Greg Robertson, co-founder of W&R Studios.

“Cloud CMA is the best CMA and Buyer Tour software out there. That’s why we provide it to all ZipRealty agents. The presentations are powerful, mobile-friendly, fully customizable, and ready in minutes. Cloud CMA has been a real difference-maker to help our agents convert more leads into clients and closed transactions!” added Van Davis, Broker Operation, Zip Realty, Inc.

“Zip Realty’s customized edition of Cloud CMA is one of the best we have ever implemented. And we look forward to working with them in the future to help their agents find more success,” concluded Mr. Robertson.

Dan Woolley and Greg Robertson are co-founders of W&R Studios and will be attending and speaking at the Inman Real Estate Conference in San Francisco July 16th to 18th. They will be featured on the session of “How to Create, Build and Launch Things People Want”.

For more information on the Cloud CMA Broker Edition please visit

About W&R Studios:
Founded in 2008, W&R Studios ( is a privately held software company co-founded by Dan Woolley and Greg Robertson. W&R Studios focuses on creating simple yet focused web applications for the real estate industry. By providing a “less is more” approach to software design, elegant user interfaces, and using the latest in agile programming, W&R Studiosʼ software applications are at the same time powerful, yet accessible to everyone. W&R Studiosʼ products include Cloud CMA ( and Nudge (, an easy way to share real estate knowledge and stand out.

For more information please contact:
Greg Robertson

greg at wrstudios dot com

(855) 977-8834 ext. 702

Jul 11 14

Mike Audet joins Real Estate Webmasters (REW)

by Greg Robertson

Screen Shot 2012-11-10 at 10.52.37 AMWAV Group founding partner Mike Audet joins company

Paul Hagey for Inman News:

“Audet says he’s excited to work in the broker-agent technology space because it’s still so wide open.

The MLS tech space is more mature, Audet said, but the broker and agent arena has shades of Wild West-like opportunity.

“There’s a huge amount of innovation in the space,” Audet said. He clicked off a number of niches: lead generation, transaction management, Web services, lead management.

Audet says he wants to help REW become a leader in end-to-end tech tools for brokers and agents.

Audet’s fellow WAV Group founding partner Victor Lund says he’s excited for Audet and expects WAV Group to keep on chugging without missing a beat as each partner had a hand in all aspects of the business. WAV Group will continue on led by Wilson and himself and two assistants, he said.”

Won’t be missing a beat. That’s good to hear.

Full Press Release Below:

Founding Partner of the WAV Group Brings Over 30 Years of Industry Experience to Real Estate Webmasters

Nanaimo, B.C. July 10, 2014 – Real Estate Webmasters, an industry leading provider of real estate broker and agent technology, is pleased to announce Mike Audet is joining Real Estate Webmasters.

Mike Audet joins Real Estate Webmasters as the Vice President of Business Development. For the last 11 years, as a founding partner of the WAV Group consulting firm, Mike has provided executive level services to MLSs, associations, technology vendors and real estate companies and franchises in the US, Canada, Europe and South America with a focus on planning, technology evaluation, selection and improvement, sales and marketing development.

Prior to WAV Group, Mike served in executive positions with leading real estate technology companies PRC, Interealty, Moore Data and also Microsoft as part of the HomeAdvisor team.

According to Morgan Carey, Chief Executive Officer of Real Estate Webmasters, “It was clear to me, from our first consulting project with Mike the value he brought to our company. Mike has outstanding industry, management and technology experience, but as important, there is a natural fit with our organization. We worked well together from day one and our company saw immediate benefit from his involvement. A number of months ago I approached Mike with the idea of joining our team full time and I’m happy to announce he has joined our company as Vice President of Business Development.”

At Real Estate Webmasters, Mike will be focusing on enterprise level accounts and business as well as assisting with planning, research and overall product strategy.

About Real Estate Webmasters, LLC

Real Estate Webmasters, based in beautiful Nanaimo, B.C., on Vancouver Island, has over 100 employees and is a leading provider of real estate broker and agent web services. Offering a range of products from entry level to fully customized solutions Real Estate Webmasters is a full-service company, offering brokers and agents everything they need in web services from design and programming to SEO management. Their comprehensive web based suite of products is used by over 30,000 real estate professionals in North America.
Continued →
For more information visit:

If you would like more information about this topic please contact Stephanie Brown at or call at 250-816-7364 to schedule an interview with either Morgan Carey or Mike Audet.

Jul 10 14

Paul Dixon departs, joins Real Estate Digital.

by Greg Robertson

2a7c692 Industry vet Paul Dixon has left where he previously served as a regional account manager. Paul has joined Real Estate Digital (red) as a Data Licensing Manager. Paul started in the industry in 2001 at, later spent some time at First American, and then joined eNeighborhoods, which was acquired in 2007 by Dominion Enterprises (parent company of Real Estate Digital was recently acquired by SolutionStar a subsidiary of NationStar. They are operators of the portal.

Many of the crew at Real Estate Digital are former employees of so I expect Paul to be in good company. Congrats!

Jul 10 14

See you at Inman’s Real Estate Connect SF next week

by Greg Robertson

I’m looking forward to attending Real Estate Connect in San Francisco next week. I’m participating on a couple things that I think are worth sharing.

CEO Summit
This is being held on Tuesday the 15th (a “pre-conference” event) I’ve been before and its a good mix of people. I’m scheduled to give 3 live interviews.

David Charron, CEO of MRIS
Pete Flint, CEO of Trulia
Steve Berkowitz, CEO of MOVE, Inc.

I did something similar at NAR Midyear that was a lot of fun. Brad has asked me to ask each of these guys some really “tough questions”. I’ve got a few, and really looking forward to mixing it up. (And if you have a few tough questions of your own hit me up via email or leave something in the comments.)

Marketing Track – “How to Create, Build and Launch Things People Want.”

Dan Woolley and I will also be co-presenting on the Marketing Track Thursday, “How to Create, Build and Launch Things People Want.” We will be joined by the super talented Michele Serro of Doorsteps (Swipe), Winston Welborn of Hawaii Life Real Estate. Marc Davison from 1000watt Consulting will be moderating.

Getting Dan on stage is like pulling teeth, so I’m really psyched to be able to show off the brains of our operation and share our creative process.

Looking forward to seeing everyone. Just email or DM me if you want to hook up.

Jul 8 14

Former Trulian, Eric Wu, hopes to simply the home buying process to a “few clicks”.

by Greg Robertson

Kim-Mai Cutler via TechCrunch

Keith Rabois’ Homebuying Startup OpenDoor Raises $9.95M From Everyone

“Before you start worrying about real estate speculators, OpenDoor is launching in three markets outside of California and is only for owner-occupied homes. Co-founder Eric Wu did not specify which markets, but he said the company is more concerned with markets where there isn’t a lot of liquidity or demand.”

“In contrast, Wu said the rest of the $20 trillion U.S. residential real estate market is one of the least liquid kinds of markets even though it represents such a vital kind of asset to Americans across the country. He argues this lack of liquidity ties people to debt and jobs or locations that may not benefit them anymore. Real estate transactions often take more than 90 days and homeowners often don’t have enough capital for a down payment or a mortgage, which makes home buying stressful.

Wu didn’t go into how the product will work, because it has yet to launch.”

I’m must be missing something. Just because you make it easier to buy a turd, doesn’t mean people will start buying lots and lots of turds.

UPDATE: 2/10/24 – Drew Meyers of GeekEstate Blog has a few ideas of how this might work. – And I still don’t get it.

Jul 3 14

Builder Homesite, Inc. is looking for a Business Development Manager.

by Greg Robertson

Builder Homesite, Inc.


“This is an exciting opportunity. New construction homes represent 10% of the residential real estate market, yet most agents and brokers do not have easy online access to all available new home inventory.”

To find out more please visit the Vendor Alley Jobs Board.

Jul 3 14

MOVE is looking for a Director, Category Management (Online Product Marketing)

by Greg Robertson

MOVE, Inc.
Director, Category Management (Online Product Marketing)

“In this critical role, reporting to the SVP of Category Management, you will lead category management for our mortgage, lending and related services businesses. You will spend time directly with our audience (renters, home buyers pre-sellers/sellers and home owners) and end-advertiser and strategic partners to better identify, satisfy and connect audiences with the professionals who can service them”

See more details on the Vendor Alley Jobs Board

Jul 2 14

Court grants MOVE and NAR preliminary injunction against Zillow and Errol Samuelson

by Greg Robertson

Word on the street is that the Washington State Superior Court has granted MOVE and NAR a preliminarily injunction against MOVE and Errol Samuelson relating to misappropriations of trade secrets.

More details soon…

Jul 1 14

NuOffer launches new website.

by Greg Robertson

Have you checked out NuOffer yet? Super cool iPad app created by LA real estate agent, Imraan Ali.

“NuOffer is the first mobile app that lets real estate agents write complete, binding, and secure offers in five minutes on tablet or laptop. By making all necessary property data and transaction forms accessible within the application, NuOffer lets agents spend more time focusing on the terms of a deal, not the paperwork.

Founded and angel funded by real estate agents, NuOffer was developed by Imraan Ali and Kevin Hincker to satisfy their frustration with the time involved in putting together even the most straight forward real estate offer.”

I really love the design of this app. They’ve really done a great job of complementing the tablet form factor with a software experience that is both useful and fun to use. Very rare to seen this done so well.

Also their newly launched website,, kicks ass. I’m told it was done by Tracy Weir and her team at Eight11.

The bummer of course is that NuOffer is currently only available in Texas. Many states won’t license their real estate forms to third party software vendors like NuOffer. DotLoop famously got it to a bit of kerfufle with C.A.R. over the use of their forms. This app is so far ahead of any of the proprietary solutions available that its a shame that it will most likely be shut out due to politics.