Inman News reports that Barbara O’Connor, MOVE, Inc.’s Chief Marketing Officer, is leaving for “family reasons”.
I also heard news that Beverly Thorne, Century 21’s Chief Marketing Officer, is no longer with Century 21.
I’ve written about decreasing the “friction” of customers signing up for your products and services. My company still does a lot of transactions at live events (demos and trade shows). I found its much better to close deals at the event and not rely on them signing up when they get home.
To do this we still have to rely on paper order forms.
This is due to mostly crowd control issues. If a single presenter is doing a Cloud Streams demonstration to 40 people in a room there is no easy way for those attendees to sign up for the service asynchronously other than a paper order form.
I see more and more REALTORS coming to events with their digital devices, but filling out an online form by taping on a screen (whether an tablet or iPhone) is still a cumbersome process.
Yesterday Apple announced a brand new service called Apple Pay. They are also releasing an API for developers. With this service you can order online product with the Touch ID button on your iPhone. No forms to fill out, and a receipt is emailed you automatically.
Imagine the scenario at a presentation where after your demo you direct an attendee to a website address and have them click a choice of Monthly or Yearly Plan and then use Touch ID to sign up. That’s it. Boom.
I get goosebumps thinking about it.
1. VP MPH. Nothing will help your product pitch better than working a busy booth. You quickly learn what features/benefits are a hit or miss with the agents. This is invaluable especially when launching a new product like our Cloud Streams. Reactions I get here will also overflow to our website landing pages and marketing materials.
2. More vendors, more better. The MLS/Associations/Organizations that put together a good trade show gather together relevant vendors. Stephanie Hill has done a great job here of bringing together some top industry vendors and the agents can tell.
3. Agents are buying.
4. Agents will take anything that is not nailed down to your table. It’s like some sort of twisted Halloween. “Excuse me Ma’am, but those are my car keys you putting in your bag.” Sheeesh!
5. I still get a rush every time I make a sale. There is something about the face to face, overcoming objections, banter, back and forth, asking for the order and getting it, that I will always love.
Perfect complement to one of my new favorite iPad apps,the Hanx Writer
Who said skeuomorphism was dead?
This one is tough. Not sure if I was going to write about it but needed to say something. Many of you know Kristi Graning while she worked at RE/MAX International. I first got to know her while working at eNeighborhoods when we worked with her closely re-launching remax.com as a “network of broker idx sites”. It became the standard for how modern broker and franchise portals work today. Kristi was our leader in that effort. We spent many long days, nights and weekends getting that project done. Flying back and forth from Florida to Colorado. It was one of the most rewarding times in my professional life. Around that time Kristi was pregnant, the joke was she was giving birth to two babies, the new remax.com and her new baby boy.
Kristi’s husband, Eric, recently died in a tragic motorcycle accident. So heartbreaking for Kristi and their two young boys, Tey and Dax.
You can read about Eric here. A celebration of Eric life is being held today.
I can’t be there today Kristi but please know I, and many others, are thinking of you and your loss today.
And he’ll fund it….
1/Startup/app I will back: covert reviewers visit open houses/apartments, write honest reviews. Make mocks, share here, I fund on twitter.
— jason (@Jason) August 27, 2014
I like this idea a lot. Kind of like a “secret shopper program”. But instead of having individuals do the work why not just power buyers/homeshoppers that are already looking to do so?
I heard through the grapevine (do they have grapevines in Arizona?) that last week at the 2015 Leadership Summit Dale Stinton announced a new partnership with Clareity Security, dubbed the “NAR Portlet Project“. Despite the unfortunate name it seems like another big win for Clareity. Clareity will begin implementing NAR Resource Portlets in about 18 to 200 local and state associations in August and September. Which should reach about 100,000 members. The new “Portlets” fit into’s Clareity’s SSO Dashboards.
A lot of members get to their MLS system through their local association’s website but its not clear whether 3rd party vendors participating with Clariety’s App Store will be displayed on this new association dashboards.
Overall I think this is great for NAR. They have a lot of resources that not a lot of members know about (REALTOR University, .Realtor domain name site, MVP member benefits, and of course RPAC). Clareity strategy seems pretty clear, they want their Dashboards to be in front of as many agents as possible. Makes a helluva a lot sense to me.