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Apr 19 16

EBRD restructures, hires new CEO Davina Lara

by Greg Robertson

East Bay Regional Data, Subscriber-Based MLS for Alameda and Contra Costa Counties, Signs Buyout Agreement and Announces New Management

East Bay Regional Data Inc.(EBRD), a regional real estate subscriber-based Multiple Listing Service (MLS) for brokers and agents in Alameda and Contra Costa counties, announces that a buyout agreement has been signed making the Oakland Berkeley Association of REALTORS® (OBAR) the sole owner of EBRD, effective September 2016.

OBAR assumed management responsibilities for EBRD on April 1, 2016. The restructuring introduces new management to the organization. DaVina Lara becomes Managing CEO of EBRD and maintains her role as CEO of OBAR.

This will open a new can of worms in an already complicated MLS world in northern California. I remember DaVina as an office manager at SoCalMLS back in the day. She had severals gigs since then (AE at Hemet AOR, and CEO of Palm Springs AOR). But I will always remember DaVina for singing the national anthem at the Anaheim Pond (now the Honda Center) when Russ Bergeron rented out the place to train tens of thousands of REALTORS on Tempo all in one day! To this day that is the highest number of product sales I’ve ever done at an event.

Apr 19 16

Placester acquires RealSatisfied

by Greg Robertson

From Inman News this morning.
Placester acquires RealSatisfiedReal estate website provider will use RealSatisfied to broaden data it offers agents

Placester sees bringing RealSatisfied under its roof as a way to further expand the range of data it can offer to agents.

The real estate website provider powers the listing search tools of a vast network of online news websites through partnerships with a range of publishers — a level of coverage that was boosted when Placester acquired HomeFinder in March.

Placester is fast becoming a juggernaut in the industry. NAR partnerships, acquisitions, franchisor deals, they are making all the right moves. Having raised 50 million dollars doesn’t hurt either.

And RealSatisfied is legit. These guys are great to work with and their product is rock solid simple to use, with an easy to understand value proposition. It was super easy to integrate in to our Cloud CMA.

Congrats to Jeff, Phil and the rest of the RealSatisfied team.

Apr 12 16

RIP Nate Ellis

by Greg Robertson

Nate Ellis

He had been fighting an illness for several months. I remember Nate so well. He was such a generous person. So sad.

Apr 12 16

Cloud CMA Webinar – How To Use CMAs to Generate Seller Leads

by Greg Robertson

Looks like RETechnology is putting a “Techinar” about Cloud CMA. For all you MLS Providers out there the webinar is free and would be good to promote to your members and learn more about Cloud CMA and its lead generation capabilites.

“Join W&R Studios’ National Trainer and real estate speaker Ricardo Bueno and listing rockstar April Kass in a FREE webinar on Thursday, April 14th at 10:00am PST as they dive deep into everything you need to know to start generating and closing more seller leads today!

Join us as we discuss:
– How you can generate seller leads instantly straight from your Social Media, website, or blog
– How to structure the perfect CMA to win the listing (every single time)
– The tools top performers are using to close more listings

Seats are limited so make sure you register early!”

The registration link is here:

Apr 12 16

Hanlon’s razor

by Greg Robertson

“Never attribute to malice that which is adequately explained by stupidity.”

Seems appropriate this week.

Apr 1 16

Upstream reveals new logo

by Greg Robertson

Upstream Logo

Man, this logo is no joke!

Apr 1 16

Zillow settles with Move. Trulia now part of

by Greg Robertson

Inman News reported yesterday, in an article titled “Zillow On Hook for $2B, MOVE and NAR Allege.

“The damages claim is just over 40 percent of Zillow Group’s current market cap: $4.2 billion.”

Now word is that Zillow and MOVE have worked out a deal where Trulia would now become part of More information can be found here.

Mar 28 16


by Greg Robertson

13ef3cdAfter 8 years at Black Knight (formerly LPS) Rich Lull has left the building. I’m not sure the management at Black Knight knows what that means, but I’m pretty certain they will look back at that day as deflection point.

The first deflection point is when Rich walked in to the building. That was some 8 years ago. The previous year they lost about 10 accounts and their Paragon MLS system was widely regulated to smaller MLS markets.

Enter Rich. He and the team went to work. And over the next few years they added about 85,000 customers to Paragon and some of the largest MLS markets in the industry; GAMLS, Sandicor, Vancouver BC to name a few. (And some are yet to be announced.)

His legacy includes 4 straight years on the top of Clareity Consulting’s Satisfaction Survey. Not bad. And its hard to find anyone that’s not more respected in the industry.

What I don’t think many companies understand is while any person may be replaceable, that’s not so for a true leader.

And now Rich is a free agent. And just when the MLS industry is starting to shake up. I can’t wait to see what happens next.

Mar 25 16

Keeping it interesting…

by Greg Robertson

My thanks to the staff at Inman News for naming me one of “21 Interesting People In Real Estate – Inman’s 2016 list


“Real estate has some real characters — whether they’re people who use their own clout in the industry to do interesting things, or people who came to home sales from other industries and walks of life. The Inman editorial team has collected our picks of the most interesting people in real estate.”

The list includes Jay Thompson from Zillow, Jonathan Smoke from MOVE, Rob Hahn, Leigh Brown, Tessa Hultz and many others.

Mar 22 16

Andy Grove

by Greg Robertson

You gotta watch this video recording late last year at an event honoring Andy Grove. The presenter is Ben Horowitz. At the end they bring Andy on stage, and his message is one, in these times especially, that we should all take to heart.

“Let’s remember that millions of young people who have the misfortune of being born in the wrong national boundaries and going through all the horrors, that Ben described, I had to. I made it. Lets try and in a little way to help them make it.” – Andy Grove

You are not human if you don’t tear up. If you don’t know his story, seek it out. If you want to be a better manager, read his book.