“Market Leader Professional and Business Suite feature Smart Lead Technology, which is designed to help agents generate, engage and manage all of their leads. Site Stream is just one part of Smart Lead Technology, and its enhancements are making it easier for agents to receive all of their Trulia leads in the Market Leader CRM, enabling agents to quickly and intelligently engage and convert more of them into clients.”
In a nutshell their Market Leader CRM can accept leads from multiple sources including Zillow and Realtor.com. I’m not aware that the other guys do this (yet). And its unclear how tightly integrated this technology might be. For instance does it just accept email leads and parse them or is there something more going on?
Lots of chatter about Austin and Northern Alabama leaving ListHub. So what’s a company to do? Issue a press release!
Although I did find this tid bit interesting…
“Several MLSs had previously used alternate methods to support members’ listing syndication, such as the Corpus Christi Association of REALTORS® (CCAR). After two years of managing syndication for their members independently, CCAR has returned to the ListHub network with a new agreement to provide listing syndication and metrics to their broker and agent members.”
Rob Hahn has an excellent post about Zillow’s entry in to DC politics.
His post highlights the most recent “Zillow Housing Forum -Getting Our House in Order: Solving the Lingering Issues of the Housing Recession” and past events, including Spencer Rascoff’s, Zillow’s CEO, housing discussion with President Obama.
If anyone was wondering why Zillow and not NAR has been in the spotlight in regard to housing policy here’s Rob’s take after speaking with Katie Curnutte, Zillow’s director of communications, about NAR not being a competitor.
“Her view — and therefore, I assume Zillow’s view — goes like this:
-NAR is an advocacy organization, and they do that very well. They represent REALTORS in Washington.
-Zillow, on the other hand, puts the consumer first, and gives the consumers the information that they are clearly thirsting for.
-When you want to know what REALTORS think, DC policymakers ought to go talk to NAR. But when you want to know what the average American thinks, then policymakers ought to talk to Zillow.
So damn smart.
This was just posted. Sounds like the perfect gig for a typical Vendor Alley reader.
“You will be responsible for guiding a cross-functional team towards a common goal of acquiring listings to increase data coverage and accuracy on Trulias website and mobile apps. Youll be partnering with Trulias sales and business development teams to work collaboratively with brokers, franchises, MLSs and other listings providers. You will also work internally with Engineering, Legal, Sales, Customer Support, and Finance. Your efforts will have significant positive impact on a critical initiative for the company. Leading the development of Trulias broker, franchise, and MLS products as the real estate industry rebuilds, is a once in a lifetime opportunity ” shape the future of real estate by being a part of Trulia as it leads the industry in transforming the real estate experience for consumers.”
There is such a paradox out there in the narrative about Zillow (Trulia, Realtor.com, etc.) and brokers. Do they love Zillow or do they hate them? Maybe I’m being too general, maybe the question should be split between big brokers and smaller brokers. But where do you draw that line?
But Dan Troup seems to love them, and it sounds like for good reason.
“Dan Troup, director of technology for RE/MAX of Michigan, said: “We are participating in Zillow Pro for Brokers because it is the right thing to do for our associates and their clients. The program allows our Brokers to maintain complete control of their listing data, while ensuring their clients’ listings receive the best exposure on Zillow’s mobile apps and website. We have been very impressed with the capabilities and results from partnering with Zillow.”
When you add Zillow’s milestone to the recent hubbub about The Realty Alliance and MLS providers to me the narrative is starting to get clearer. I think the real issue is that over the years brokers have lost control over their agents. The ironic thing is these same “agent centric” models were created by the brokers(RE/MAX, KW, etc.)
Some brokers are embracing this change, while others (driven by fear) are not. Perhaps instead of threatening and pointing fingers at others many brokers should take a good look in the mirror. As the saying goes, “Haters going to hate, players gonna play.”
Real Estate Digital (RED) is hiring!
“Job Description: Outside Sales Account Executive
The Outside Sales Account Executive will promote, market and sell Real Estate Digitals (RED) real estate agent technology and productivity solutions including: agent websites, CRM and CMAs. The ideal candidate will have previous experience with: public speaking and in-person training, real estate technology and productivity solutions, a general understanding of the day-to-day activities of a real estate agent and relationships with real estate Brokers and Agents.”
For more information see the Vendor Alley Job Board!
And if you are looking to hire post a job for only $50 bucks for 60 days. I can’t tell you how many people have reached out to me and told me that they got there current gig by first seeing it listed on the Vendor Alley Job Board!
Matt Cohen has a great (if not wonkish) post about the ListHub / NAMLS kerfufel. With input from Luke Glass, from ListHub and Kipp Cooper from North Alabama MLS (NAMLS) Matt does a good job of getting down to the nitty gritty of things. Good read for anyone wanting a better understanding of the situation.
After reading the post I came away with feeling that the issues that NAMLS has don’t really warrant creating something new from scratch. While Kipp has some genuine concerns I would think to work within the system, instead of outside, would be a better tactic. My guess is that he has some brokers/agent that have never understood how ListHub works, and that lack of understanding leads to fear.
That being said you have to look at this as a wakeup call for ListHub. Luke calls the 4 main concerns about ListHub “myths”. Telling someone they are wrong is not a good way to start a conversation.
I’ve written about Nextdoor before. No revenue yet, but these guys now have 90 million in the bank and Zillow’s co-founder Rich Barton on their board. I like the idea here, connecting online with your neighbors. Seems a little counter intuitive (why not just say hello instead?). But with everyone as busy as they are it seems that making a connection online is great way to start a relationship (online neighboring?). Here’s a quote from their CEO Nirav Tolia.
“And Mr. Tolia says Nextdoor is adding members at a healthy clip and believes it can fill the information void left by the erosion of local newspaper readership and local television viewing. The company is also attracting classified ads, robust discussions on its message boards about everything from crime to local businesses and services, and becoming a forum for neighbors to meet one another.”