Where Real Estate Gets Its Dirt

Sibling rivalry.

Homes.com is kicking butt.
The head line read “Yahoo overtakes Realtor.com” but that was less interesting to me than the impressive performance of Homes.com. Homes.com is owned by Dominion Enterprises (a former employer) and seems to always occupy a high ranking on the Hitwise market share reports. This month has Homes.com ranked at #7, which is very impressive.

Homes.com seems to be the star that shines the brightest of Dominion Enterprises real estate assets, which includes Advanced Access, eNeighborhoods, and Number1Agent. Remember when it seemed like every agent had an Advanced Access website and everyone was using eNeighborhoods? I do.

The other interesting side story to this is that eNeighborhoods currently handles IDX aggregation for Realogy and RE/MAX. It used to be Realogy and RE/MAX just had to worry about Zillow and Trulia. Not any more. Remax.com, Century21.com, Coldwellbanker.com, and ERA.com all ranked lower than Homes.com on the latest Hitwise survey. None of them even breaking the top 10.

The Dominion Enterprises booth at the recent NAR Annual Convention in New Orleans was almost completely branded as Homes.com. I even saw my former eNeighborhoods cohorts wearing Homes.com shirts! Just one big happy family.

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