Where Real Estate Gets Its Dirt

Homes.com Drives Most Traffic to Top Real Estate Franchisors


“According to Experian Hitwise, a leading online metrics firm, Homes.com is the #1 traffic source following the major search engines, driving traffic to RE/MAX.com, century21.com, coldwellbanker.com and ERA.com. Additionally, Homes.com is the second-largest traffic source to ERA.com, ahead of Bing and Yahoo! Search.”

I’m not 100% on how Hitwise gathers it’s data but this does sound Impressive.

  1. Hitwise gathers their data from a group of 100,000 consumers combined with ISP data. They measure traffic on the top 500,000 websites – the more traffic a site has, the more accurate the data.

    I did some fact checking, and here is what I found.

    Google, Yahoo, Facebook, Trulia, Homes

    Google, Yahoo, Bing, Facebook, Homes, realtor.com, msn

    Google, Homes, zillow, yahoo, bing

    Greg – WAV Group subscribes to Hitwise as a foundation of our WIN Reports. If you ever want to see this type of data, just give me a call.

  2. I am saying that Hitwise is very accurate. I believe that it is the best web measuring tool available. Everything they stated was 100% accurate.

    Google, Yahoo, Bing, and Facebook are search engines.

    If you remove search engines from above, you see that the statement of “homes.com is the #1 referring site” is 100% accurate.

    Homes.com is a very strong competitor in the portal category. They have big traffic, data quality, competitive UI.

    Don’t forget. Homes.com is more than just a consumer property search portal. It is the top of the funnel for consumers entering their network extensive broker and agent websites and online office tools. They are one, of only a small handful of companies, that can scale from agent to international franchise.

    Its great to see them working closely with MLSs to nail data quality, too. They are offering a MLS Data Quality Badge from the MLS providing the data. I have always believed that brokers data should always be accurate whenever and where ever listing information appears. They are moving the industry forward with their sound data ideology.

Sponsored By Lone Wolf