Where Real Estate Gets Its Dirt

Reading between the lines of Trulia’s latest broker communication.

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Plans within plans, within plans. This entire communication from Trulia is like a word dance.

One thing is clear, ListHub has both Trulia and Zillow by the short hairs. In Trulia’s latest communication they ever so subtlety suggest to their broker clients that instead of using Listhub they can send feed directly to them instead. You don’t ask, you don’t get, I guess.

They also imply that ListHub data won’t appear on their consumer mobile apps (which recently recieved an A- rating on Clareity’s Review of Real Estate Mobile Application for the Consumer). Not true! They resrict data on their agent mobile product. I’m not sure if this is a typo or some sort of Jedi Mind Trick they are trying to pull.

One quibble, while I certainly understand the restriction, it is a clear case of repurposing data, ListHub/Realtor.com has to be careful here. They don’t want to appear they are trying to stifle competition betweeen any competing Realtor.com apps.

Another thing that jumped out at me was that agents were allowed to update listings on Trulia. Does anyone else think that was crazy?

42

42 years.

Co-founders Andy and Niki Rapattoni

Last week Rapattoni Corporation celebrated their 42nd anniversary as a company. Andy and Niki have been in business for over 42 years. A remarkable feat.

The closest company I can think of being around as long is FBS (flexmls) at 33 years.

Think about all the companies getting in and out of this industry, the name changes, the reorgs, the acquistions, etc. Here’s a few…

PRC
Moore Data Systems
Fidelity
LPS
VistaInfo
eProperty
Homeseekers
GEAC
Realigent
Cyberhomes
IRIS, LLC
FNIS
VistaInfo
Realty Plus Online
HomeStore
Marketlinx
RISCO
eNeighborhoods
Advanced Access
Tarasoft

And I know I’m missing a few.

I’m sure, like any company, Rapattoni has had their ups and downs. But as the co-founder of a 4 year old software company the fact that Andy and Niki have been able to keep their company together in this space since Nixon was president is inspiration and deserves recognition. Congratulations.

More on Freemiums

Sarah Needleman and Angus Loten from WSJ: When Freemiums Fail

“The freemium approach doesn’t make sense for any business that can’t eventually reach millions of users. Typically only 1% or 2% of users will upgrade to a paid product, said David Cohen, founder and CEO of TechStars, a start-up accelerator since 2007 with five U.S. locations.”

Great article on why smaller businesses should forget the freemium hype and get money right away.

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