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Big brokers seek to shut down MLS public facing websites.

There’s a lot of brouhaha over amendments to the MLS Policy Statement 7.57 outlined in the report and recommendations of the MLS Technology and Emerging Issues Advisory Board (say that five times fast). Overall the issues revolve around what types of services should an MLS provider, should well, provide. And should they “profit” from those services. As you can imagine this has caught everyones attention.

Recently Cathy Holefelder, president of CMLS (Council of MLS) drafted a letter with recommendations to the committee from the CMLS board of directors. You can find the letter and other information at the CMLS website. I think these recommendations, as you can imagine, are well thought out.

But another entity has jumped in to the frey with their own letter to the committee. Bob Moline, President and Chief Operating Officer of HomeServices of America. Here’s the money shot…

“We have no doubt, based on proposals and communications of others of which you are, no doubt, aware, that some want to use the fees and dues collected by MLSs and Associations to actively market public-facing sites. Such expenditures–and the public facing websites themselves–would put MLSs and Associations in competition with many of their broker-members, specifically their larger broker-members.

Therefore, we strongly suggest that the proposed new language on advertsing specifically exclude the use of MLS of Association dues or fees to market public-facing website.

[emphasis mine]

If you can’t promote a site, then what’s the point?

To me this letter is pretty transparent. HomeServices represents some of the largest brokers of the country. HomeServices doesn’t have any responsibility to “enable Participants and Subscribers to better their clients, customers and the public” (as it states in the Handbook on Multiple Listing Policy).

Balancing the needs of brokers of all sizes is one of the biggest challenges MLS providers face on a day to day basis. HomeServices heavy handed approach shows a lack of understanding of the clear benefits MLS public facing websites, and other services provided by MLS providers. These services give all members, not just the biggest, the chance to succeed.

The drama in DC is just beginning….

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