Where Real Estate Gets Its Dirt

Transcendental data and robots

Brad Inman
Brad Inman
This week I rented a house in Monterey with my sister’s family. It’s an old house built in the early 1900s and is the perfect place for cousins to run around and explore. In between amazing golf, sea kayaking, eating, more eating, and artisanal tequila I thought I’d hammer out a few thoughts about Inman Connect last week.

Inman News

My first thought was about the Inman News brand itself. After a year of some turmoil it seemed that many people were concerned if the conference, along with the site itself would last. In my opinion those concerns are baseless. You can’t agrue that the reporting on Inman News with Paul Hagey and Andrea Brambila has greatly improved. Their in-depth reporting and analysis has been some of the best I’ve seen written. Laura Monroe is also doing a great job on the agent side. David Stein, new President and General Manager of Inman News has also done a good job of shoring up the ship. They have also brought back the Alice Myerhoff (yay!) to help with Sales. So all things considered you can say that Inman News is strong as ever. Which is a good thing, as an industry friend told me, “The industry needs Inman.”

Connect 2013 SF

We sponsored a hospitality suite so I spent most of my days having meetings with brokers, MLS peeps and other customers. I did get to see the dot loop and CAR session (more on that later) and I was on the “app store” panel for the MLS track. So I didn’t get to see all of the sessions I would have liked to. But after talking to a few people at the show they felt the content was some of the best in years. Sure the telepresence robots are a bit too futuristic but remember this is Inman Connect, we are to open our minds to buying houses at Starbucks and our faces on an iPad rolling down a hallway.

I also heard from many that the woman who co-moderated most of the sessions needed to turn it down a bit (and I’m not just talking her microphone level). As I sat on the “app store” panel, ably moderated by Dave Charon from MRIS (he should do more of this, he is good at it), an audience member ask about how to make MLS data more “transcendental”, that got more than a few smiles (and laughs) from everyone. I’ll have to put that on jargon watch.

dotloop vs. C.A.R.

The session with Austin Allison and Joel Singer was on everyone’s mind. Most had made room in their schedule to attend the session. It didn’t disappoint. If I had to declare a winner I would say it was a draw with a slight edge to Austin from dotloop. He did a masterful job of demonstrating the issue with props; a cassette tape, a boom box and an iPod. But he lost me when he went on a personal diatribe of all the “sacrifices” he made starting the company (nobody cares Austin). Joel from C.A.R. was mostly on the defensive, and seemed physically irritated by some the questions from the audience. I still think both sides have room to grow on this issue. I was buoyed by conversations I had with Marnie Blanco who recently joined dotloop. Marnie is a smart person, and I know she doesn’t make decisions lightly. I think dotloop would benefit greatly by her experience and reputation by being the main company spokesman at these types of events and in the press.

Et al…

Trulia held a great party with mixologists at the ready to prepare your favorite drink (or a drink you never heard of.). And of course the RE Technology party, located next door to the famous Mitchell Brother’s Theatre (in case our Uber driver said, you “wanted to pull an audible”) was at the ready with a live band (Did you hear that John Heithaus has left MRIS and now spliting his time between BuyerMLS and his record label? Whoa!), for anyone that wanted to get their groove on. Unfortunately I couldn’t attend the ListHub party which is always a good time.

In summary

It’s a great time for real estate. The market is up, and lots of companies investing time and money in the space. It reminds me of a framed quote I saw on a real estate agent’s wall in her office. The quote read as follows:

“God please let there me another hot real estate market, and I promise not to blow all the money this time.”

Indeed.

Homes.com adds “parallax” design elements to homepage.

Homes.com Mock proof 2You got to love competition. It drives companies to come up with new and enticing ways of capturing our business. Homes.com has decided add a little pizzazz to their homepage by introducing “parallax” design elements. Instead of describing it, you need to see if for yourself. So check it out now at Homes.com.

Some people might call this trendy but I’m kind of a sucker for it. A friend of mine had forwarded me this link of another site http://www.stickin.ag/#stickin (in Germany), that also did a fantastic job with these type of design elements. Apple is also exploring parallax views in their new iOS 7 operating system.

All of the portals have content “below the fold”, but it seems to be more about SEO juice than anything else. To that end Homes.com has used these elements not just for show, but to highlight core assets of the site, (local agents, homes for sales, and other content marketing), which works well in my opinion.

But the real test will be if this new design drive more engagement. How long or quickly this new design stays up with give us the answer.

Pete Flint, MRED, LLC and Clareity Store win Inman Innovator Awards

Gregg, Troy and Amy
Gregg, Troy and Amy
Congrats to Clareity Store for winning the 2013 Inman Innovator Award for Most Innovative MLS or Real Estate Trade Association App, Tool or Vendor.

Russ Bergeron
Russ Bergeron

MRED took home honors for Most Innovative MLS.

Pete Flint
Pete Flint

Pete Flint, co-founder and CEO of Trulia was named 2013 Innovator of the year.

Great choices and congrats to everyone!

Clareity Consulting and New York Law Firm launch (Stroock & Stroock) REDPLAN

Via red-plan.org

“What is REDPLAN NOT?

REDPLAN is NOT a data aggregator.
REDPLAN is NOT a data syndicator.
REDPLAN is NOT a data licensor.
REDPLAN is NOT an organization that mandates policies.
REDPLAN is NOT a replacement for your local attorney.
REDPLAN is NOT a for-profit company.

REDPLAN is an organization focused on advocating for real estate intellectual property rights and copyright best practices, providing a “central office” for alerts and advisories concerning data theft and misuse, acting as a clearing-house for litigation strategy and – through an associational standing position – providing an organization to help class actions take hold against those violating industry copyright and data license agreements.”

A huge/messy/complicated undertaking in my opinion. You have to applaud these guys for organizing this effort. Getting everyone on the same page will be key. I think it’s smart of them to involve vendors, currently the founding members include Jay Gaskill from RED, and Martin Scrocchi from Instanet Solutions.

I have lots of questions, and it will be interesting to see what fruits this will bear.

Andrea Brambila at Inman did a good post on some the goals and challenges of REDPLAN, see the link below.

New group to coordinate action against MLS ‘data pirates’.

See you at Inman Connect

Looking forward to see many of you at Inman Connect in San Francisco next week. I get there tomorrow evening. I’m also participating in a few sessions.

Dan and I will be at the CEO Summit at the Four Season on Wednesday morning. I will be helping lead a discussion on CRM around 10:00am. So if you got an invite I’ll see you there.

The agenda is jammed pack with some pretty cool stuff, here’s a few things I wanted to highlight.

Wednesday, July 10th

Welcome Address: 1:30PM -Hilton Union Square
I try to never miss Brad Inman‘s Welcome Address that starts at 1:30PM at the Hilton. His talk is “Be Future Proof. Own Tomorrow.”

Face Off: Working Through the Gnarly Details of the Digital Transaction: 5:10PM -Hilton Union Square
Joel Singer of CAR and Austin Allison of dotloop go at it. Should be fun.

Cocktails@Connect: 5:30PM Hilton Union Square Grand Ballroom A
Never go big on the first night.

Thursday, July 11th

MLS Success Track

Lots of goodies here. I like them all.

I’ll be on the panel of “The MLS “App Store:” Vision or Delusion? at 2:20pm, Dave Charon from MRIS is moderating. Lots of good panelist including Mike Wurzer, Amy Geddes, Katie Wethman, and Chip McAvoy.

My company, W&R Studios, is also hosting private meetings at our hospitality suite at the Hilton (where we are giving away the best Gift Bags in the industry for all our meeting participants). We have a few open spots on Wednesday and Thursday afternoon. So if you are a Broker looking to differentiate yourself or MLS provider looking for a way to generate non dues revenue, email me and we’ll schedule a time to hook up. greg [at] wrstudios [dot] com.

See you there!

Clareity Store partnerships will reach 900,000 agents

LPS to offer Clareity app store to 250,000-plus subscribers.

Via Inman News

““The momentum is building every day with MLS operators and the vendor/merchant community. In addition to deploying dozens of regional stores in 2013, we are also adding three to four new merchants and numerous products to the Store’s master catalog each week. My team is looking forward to the Inman Connect conference as the place for us to build new relationships with the vendor community,” Larson added.”

900,000 is huge number!

2013 Inman Innovator Awards Finalists announced

Lots of great names here, I just wanted to highlight a few. Innovator_logo_2013

Introducing: 2013 Innovator Awards finalists

Most Innovative Brokerage or Franchise

I was glad to see Estately as a finalist, Galen and his team have been killing it. @properties is another favorite.

Most Innovative MLS or Real Estate Trade Association

East Bay Regional Data, Inc., MLS Listings, Midwest Real Estate Data LLC (MRED), and Metropolitian Regional Information Systems, Inc. (MRIS) just to name a few. I probably shouldn’t weigh in here but from a vendor’s standpoint MRED getting over 4,000 agents to a tradeshow is pretty damn innovative. : )

Most Innovative Real Estate Agent App, Tool or Vendor

Doorsteps (recently acquired by MOVE, Inc.) is a strong contender, but I do hear good things about BuyerMLS as well.

Most Innovative Brokerage or Franchise App, Tool or Vendor.

I like Imprev here, there new stuff is hot, interesting to see Reesio make the cut.

Most Innovative MLS or Real Estate Trade Association App, Tool or Vendor

I think the favorite in this category has to be the Spark Platform. Clareity Store is still getting ready to launch (very curious on how their “portal” approach performs, it’s different from anything I’ve seen). Interesting to see LPS also nominated, they been having a great run since their high rankings on the Clareity MLS survey results.

Most Innovative Digital Real Estate Marketing Campaign or Strategy.

I like Chase “My New Home” app in this race. It caused quite a stir in the industry and I had a lot of friends outside of real estate asking me about the ads.

Most Innovative Use of New Technology

I like Double Robotics. Gives a “virtual tours” a new meaning.

Good luck and best wishes to everyone!

ShowingTime names Michael Lane its new president.

MICHAEL LANE NAMED PRESIDENT OF SHOWINGTIME

“Previously, Lane served as a management consultant with A.T. Kearney and as a naval officer aboard nuclear submarines. He holds an MBA from the Kellogg Graduate School of Management, a Masters of Engineering Management from Northwestern University and is a distinguished graduate of the U.S. Naval Academy.”

I’ve had some great conversations with Mike about ShowingTime and their products. Very impressive company, that is lucky to have Mike at the helm. Congrats!

CoreLogic buys DataQuick

SumoCoreLogic set to beef up data capabilities with $661M acquisition.

Via Inman News:

“Marking what is probably the biggest deal in the real estate tech space so far this year, data aggregator CoreLogic announced today that it has entered into a definitive agreement to purchase a pair of technology companies for a whopping $661 million, a move that will strengthen its footprint in the insurance industry and beef up its property data and analytics capabilities”

This is a HUGE deal. CoreLogic is prepping itself for a battle. When I read this I kept thinking about Bill Foley’s recent acquisition of LPS. Like two Sumo wrestlers preparing to enter the ring.

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