I was going to write something about this AgentMatch kerfuffle but Lani Rosales at AGBeat hits on all the key points (good and bad).

AgentMatch launches, objections appear to be anti-consumer

Lani Rosales:

“The industry must be more consumer-driven and quit giving the opportunities to third party sites that don’t have industry affiliations. If real estate technology innovates at the pace that some of the naysayers prefer, the MLS would still be exclusively on paper. If the few loud objections overrule the potential national launch of this tool, it will eventually be mastered by a third party company that has no industry affiliation, no ramifications for not following the rules, and no requirement to follow the Code of Ethics.”

Don’t get me started on the “Code of Ethics” but she’s exactly right. Also how weird is it that Keller Williams‘ is protesting this (asking their agents not to participate), via a letter to their agents?