Just last week Trulia announced a direct data license with MFRMLS and now today they announced a deal with the Austin Board of REALTORS…, yeah you read that right, Austin.

AUSTIN BOARD OF REALTORS® PARTNERS WITH TRULIA TO PROTECT DATA ACCURACY
Publisher’s agreement to ABoR’s data integrity standards helps ensure accurate listing data for Austin-area homebuyers and sellers

“ABoR created the data integrity standards to ensure that brokers’ listing data is used and displayed in a responsible, ethical manner. The standards address many common data quality issues for homebuyers and sellers, such as the display of outdated, inaccurate, and off-market listings, and are consistent with MLS rules and the REALTOR® Code of Ethics. Trulia is the first publisher to sign a data license agreement under ABoR’s new data integrity standards.”

Looks like Trulia moved pretty quickly and made some major commitments to make this deal happen. Interesting to see where Zillow shakes out on this. If this deal with Austin sets a precedent on what terms MLS providers will work with portals on direct MLS feeds, and Zillow doesn’t want to adhere to those new “data integrity standards”, it could be the beginning of a big shift.

Oh yeah, Trulia also announced a new tablet app (iOS and Android) for agents. I gotta say, more and more I find that the iPad is one of the best sales tool ever created.