When someone signs up for Cloud CMA we have wizard they walk thru, which helps them get set up (photo, logo, etc.) August of last year we added a question, “How Did You Hear About Us?” It had a drop down menu with the a few choices. Of the customers who bothered to make a selection here’s the breakdown:
Your MLS 33%
Another Agent 24%
My Broker 14%
Other 12%
Google 6%
Email 3%
RETechnology 3%
REALTOR Mag. Ad 3% – We run a small ad in the classified section
Live Event 2%
One of these stats really stood out to me….
Agent: 24%
I’ve always wanted to do a “Have a friend sign up and get a free ____” marketing campaign. I haven’t pursued this idea because I thought that agents were too competitive. This result is showing me that they do talk about tools they love.
As a SAAS (Software As A Service) company this is great news. Its kind of a “network effect”. And so far I haven’t done anything to promote agents to get their friends to sign up. So far…
[UPDATE: I should mention these are on Direct Subscriber to Cloud CMA, meaning they are paying for Cloud CMA with a credit card, not part of a site or broker license.]
