Skip to content

How did you hear about us?

by Greg Robertson on August 5th, 2014

When someone signs up for Cloud CMA we have wizard they walk thru, which helps them get set up (photo, logo, etc.) August of last year we added a question, “How Did You Hear About Us?” It had a drop down menu with the a few choices. Of the customers who bothered to make a selection here’s the breakdown:

Your MLS 33%
Another Agent 24%
My Broker 14%
Other 12%
Google 6%
Email 3%
RETechnology 3%
REALTOR Mag. Ad 3% – We run a small ad in the classified section
Live Event 2%

One of these stats really stood out to me….

Agent: 24%
I’ve always wanted to do a “Have a friend sign up and get a free ____” marketing campaign. I haven’t pursued this idea because I thought that agents were too competitive. This result is showing me that they do talk about tools they love.

As a SAAS (Software As A Service) company this is great news. Its kind of a “network effect”. And so far I haven’t done anything to promote agents to get their friends to sign up. So far…

How did you hear about us?

[UPDATE: I should mention these are on Direct Subscriber to Cloud CMA, meaning they are paying for Cloud CMA with a credit card, not part of a site or broker license.]

From → Agent, Cloud CMA, Pro Tip, SAAS

Comments are closed.