I’m here at Greater Las Vegas Association of REALTORS MLS Technology Forum today and wanted to do a quick post on a few thoughts I had about trade shows.
1. VP MPH. Nothing will help your product pitch better than working a busy booth. You quickly learn what features/benefits are a hit or miss with the agents. This is invaluable especially when launching a new product like our Cloud Streams. Reactions I get here will also overflow to our website landing pages and marketing materials.
2. More vendors, more better. The MLS/Associations/Organizations that put together a good trade show gather together relevant vendors. Stephanie Hill has done a great job here of bringing together some top industry vendors and the agents can tell.
3. Agents are buying.
4. Agents will take anything that is not nailed down to your table. It’s like some sort of twisted Halloween. “Excuse me Ma’am, but those are my car keys you putting in your bag.” Sheeesh!
5. I still get a rush every time I make a sale. There is something about the face to face, overcoming objections, banter, back and forth, asking for the order and getting it, that I will always love.
I can’t stop laughing at #4. So true!!
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