It’s Time for a Grand Conversation on the MLS
“It seems to me that the core function, the core purpose, of the MLS is no longer limited to cooperation and compensation between brokerages. (This is especially obvious when the brokerages themselves were clamoring for this change.) The core purpose of the MLS in 2014 likely includes lead generation.
The MLS of today, properly understood, has added helping its broker participants find new customers to its core mission.”
You may or not agree with him but this is Rob Hahn at his best.
