What’s in store for the real estate industry moving forward into 2018?
Some might consider this a supplement to Rob’s article on Inman News, 7 predictions 2018: Disco Fever. But it was recorded before the article was published. In this episode Rob and Greg try their hand at anticipating what’s ahead, offering predictions around the outlook for the MLS, Bob Goldberg and the NAR, the housing market, brokerages, technology and the culture of the industry. They begin with the ‘Blame the MLS’ debate caused by Bob’s response to the Inman Upstream article and Greg’s subsequent South Park blog post. Next, they offer an overview of leadership changes among major industry players and work through the big mystery surrounding RE/MAX’s failure to report Q3 earnings.
Rob and Greg speak to Facebook’s entry into real estate, discussing the differences between the social media powerhouse and Zillow as well as the potential for a syndication deal with Facebook in the coming year. They cover how MLS of Choice is likely to affect the industry, the continuing trend toward the tech-enabled brokerage model, and how NAR’s success in making changes to the tax plan might play out in the 2018 campaign season. Listen in for Rob and Greg’s insight on how the cultural phenomenon that is #MeToo might rock real estate and who will make the biggest splash in the technology space this year.
What’s Discussed:
The tendency among industry players to ‘blame the MLS’
The mystery around RE/MAX’s failure to report Q3 earnings
Facebook’s entry into real estate
– Match vs. search
The potential for a direct syndication deal with Facebook in 2018
Real estate as the ‘last frontier of disruption’
Greg’s insight around the rise of virtual MLSs
How MLS of Choice could trigger the first ‘hostile takeover’
The likelihood of non-contiguous consolidation activity among MLSs
Rob’s take on how HAR could leverage MLS of Choice
NAR’s big win on Capitol Hill regarding the tax plan
NAR’s increase in political spending in 2018
The trend of brokerages to adopt a tech-enabled model
– Keller Williams culture of freedom
– Agent adoption not a given
Mergers and acquisitions in the vendor space
The probability that #MeToo will rock real estate in 2018
Who is apt to make the biggest splash in real estate tech this year
Resources:
Andrea’s Upstream Article in Inman
‘Blame the MLS’ on Vendor Alley
Everybody Wins: The Story and Lessons Behind RE/MAX by Phil Harkins and Keith Hollihan
Mike’s Breakdown of Facebook vs. Zillow
Inman Article on Using Facebook for Lead Gen
Connect with Rob and Greg:
