“Then it’s time for open houses and showings. Real estate agent George Laughton, whose firm Laughton Team is Zillow’s launch partner in Phoenix, said he expects to lean on the company for branding — Zillow balloons and fliers at the open house, for example — because he thinks having the name on everything will be a benefit. Otherwise, this first-of-its-kind sale has been business as usual for Laughton.
“We’re doing the normal type of marketing we would do, posting it as coming soon on Zillow, so nothing too out of the ordinary from what we would normally do,” Laughton said.”
Zillow balloons.
“In the long term we hope to be able to bring this to as many consumers as we can. Every homeowner should ideally be able to have not just a Zestimate, but have a Zestimate and have a cash offer and an agent and know what their choices are,” Wacksman said.
Wow. Just wow.
