Acquisition adds open house lead generation to the HomeSpotter software-suite of real estate products

“Marketing activities for open house lead generation have 3 parts — before, during, and after. We spent the past 4 years building, iterating, and perfecting the during and after pieces and we do those very well, better than anyone else.” said Spacio co-founder and CEO Melissa Kwan. “However, we always knew that in order to complete our product offering, we needed to give agents a way to market their listings before their open houses; this wasn’t something we had the expertise to build on our own. With HomeSpotter’s digital advertising product, Boost, we can finally deliver the complete solution to agents that allows them to do all three: advertise their open houses before, capture leads during, and automatically follow up after, all within a single platform.”

I’m a bit late to the table on this one but wanted to share a few thoughts. Anyone who reads this blog knows I have a ton of respect for both companies. It’s great to see these two together. What I like about HomeSpotter is that Aaron has a strong opinion about how his software should serve his clients; “Real relationships = better business”. Melissa and her teams focus on design have made Spacio a stand out in real estate tech. Looking forward to seeing what this combination delivers.

I didn’t get a chance to post my traditional tribute to Martin Luther King Jr. yesterday. So instead I thought to post about a piece of music inspired by a tragic event and a sermon given by Dr. King after these events. The song is called “Alabama” and written by John Coltrane.

Alabama, by John Coltrane

Martin Luther King addressed a crowd of mourners at the funeral service for Addie Mae Collins, Carol Denise McNair, and Cynthia Diane Wesley in the Sixteenth Street Baptist Church on September 18. A separate service was held for the fourth victim, Carole Robertson. He delivered a moving speech, a Eulogy for the Martyred Children. Coltrane may have had Martin Luther King’s eulogy in mind when performing the piece. Both Coltrane’s music and King’s words are passionate and mournful, and lack bitterness and hatred. Similar to King’s speech where he transforms from mourning into determination for the struggle against racism, there is a point in the tune where Elvin Jones switches from a very quite accompaniment into a crescendo of toms and cymbals played with mallets.

This song is not about mourning. This song to about one simple goal, learning to love one another.