From the team at W+R Studios
And don’t forget to subscribe to their new YouTube Channel.
From the team at W+R Studios
And don’t forget to subscribe to their new YouTube Channel.
FBS Makes MLS System Conversions Much Less Painful
FBS Vice President of Marketing, Kim Prior, states, “As a technology and software company responsible for successfully administering products to more than 150 MLS organizations and 240,000+ customers, marketing communication is absolutely critical. We have a dedicated team of in-house experts responsible for creating, designing, and delivering various marketing communication campaigns via all media channels. We’re extending that team’s effort outward, providing MLS clients with our marketing expertise during the brief but important window prior to their technology transition to the Flexmls Platform.”
Very smart.
Zillow patent apps claim they invented AVMs, uploading home data via mobile
It appears that online real estate search giant, Zillow, is applying for some pretty interesting utility patents. They currently have in four applications with the U.S. Patent Office, including automatically determining the current value for a home, the capture and use of a building interior data from mobile devices, and connecting and using building interior data acquired from mobile devices.
In a letter to a NAR advisory group Sarah Young, Director fo Real Estate Services and Policy Oversight, expressed concerns…
NAR is reviewing these patent applications to determine if they put our members or the real estate technology companies they use at risk. We would like to set up a conference call with interested RES members to further discuss.
I’m not sure if this such a big deal or not. NAR has looked it to patents before and has helped the industry by fighting and sometimes reaching settlements with patent trolls (RE:CIVIX). It remains to be seen if indeed Zillow is granted these patents, and if so, how they will use them.
California Regional MLS (CRMLS), the nation’s largest and most recognized multiple listing service, and LionDesk, a leading real estate customer relationship management (CRM) platform, announced today that they have partnered to provide 96,000 California real estate professionals with LionDesk’s CRM platform as a user benefit. This deal marks the first ever agreement between an MLS of CRMLS’s size and a CRM.
All 96,000 CRMLS users now have access to LionDesk’s integrated sales and marketing platform that directly impacts production, time management, and overall business growth for sales professionals and business stakeholders.
This was announced a few weeks ago so I’m a bit late in commenting. I believe this is the first time a CRM has been offered through an MLS provider. And CRM tools have been getting a lot of attention lately. The team at LionDesk , led by David Anderson, have built a very feature rich solution.
What I like about this is that lately I keep hearing about the stark differences between producing agents and non-producing agents. We already know that real estate is such an aspirational business. We need to figure out how to move more people from one or two deals a year to five to ten. Knowing that most business comes from people you know, it’s crucial for agents to grow and understand their SOI (sphere of influence), and that is what a good CRM does.