Where Real Estate Gets Its Dirt

NAR Annual trims dates

NAR Announces New Three-Day Format for  2019 REALTORS® Expo in San Francisco

Based on the overwhelming response to the 2018 exhibitor survey requesting for a reduction in the number of show days from four to three, the 2019 expo – and future expos – will have a Friday-Sunday schedule with Monday removed.

NAR

Halle- fuckin-lujah!

Lead flow vs. Workflow in the iBuyer race

In a GQ article back in early 2013 Netflix chief content officer Ted Sarandos made the following comment about their drive for original content.

“The goal is to become HBO faster than HBO can become us.”

GQ

To me that quote defines the iBuyer race. I was lucky enough to catch Mike Delprete’s presentation at the recent Clareity/Corelogic MLS Executive Workshop (which was great BTW) where he showed a lot of data suggesting that while Zillow is good great at acquiring leads (lead flow), Opendoor is still more efficient at selling the homes they bought (workflow) .

That’s the entire game. Is Zillow going to get better at workflow, before Opendoor figures gets better at lead flow.

A few things can happen here. Zillow could pull a Trulia and acquire Opendoor. Which I think would be smart. And I think it’s going to be very tough for Opendoor to increase lead flow, so perhaps an acquisition of portal like Homes.com might make sense.

Make no mistake, Opendoor is going to have to do something. Because the Zillow guys are freaking ruthless. They have learned, when you have your foot on someone’s neck, you snap it. Case in point, Zillow is dropping a few new commercials this week, here’s one of them….

If I’m working at Opendoor, I went home for lunch today, because I just shit in my pants.

Place your bets…

Why are top CEOs being purged from real estate?

The industry’s technology companies continue consolidating, too. Tech firms are selling out at valuations high enough to dangle semi-retirement for the founders. Spacio, booj, Opcity, Contractually, Bold Leads, Smarter Agent, Open Listings, WolfNet, VirBELA and many smaller startups have been gobbled up by bigger partners.
Everyone’s scrambling to find their place in a new real estate world — an uncertain future that comes with a long list of daunting changes.

Inman News

Tour de force post from Brad Inman. Go read it now. It’s an amazing time in the industry.

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