CORELOGIC AND HOMESNAP JOIN FORCES ON INTEGRATIONS TO MATRIX

This alliance represents the first time that CoreLogic has allowed these combined integrations directly into Matrix. The integrations will be available to CoreLogic Matrix and Homesnap Pro customers and users at no additional charge.
 
“Agents want to be able to perform their essential business functions in one place, using one platform. This groundbreaking collaboration with Homesnap will make that goal a reality for the brokers and agents who use Homesnap and Matrix,” said Chris Bennett, Executive Leader of Real Estate Solutions for CoreLogic. “We are proud to be working with Homesnap to deliver these integrations to the industry.”

Smart move by Corelogic. I think opening up Matrix to third party solutions is going to be a good thing in the long run. It keeps people on their platform, which will make it harder for them to switch. Here’s why:

CoreLogic is Google, Matrix is Gmail.

The analogy I keep coming back to is email. To me Matrix is something akin to Gmail. Gmail is a very robust and powerful email client. I can do crazy searches, add boolean operators, date ranges, and a ton of other stuff. But is it the most sexy looking interface? No. Hell I’m sure I don’t know 95% of what Gmail can do. Which is why I use Apple Mail (some of you may use Outlook), which is super easy to use, and has a clean interface and works well with my other Apple apps. But since Gmail hosts my email, if I really need to find an email from that client from 2 years ago, I can go back in to Gmail. Doesn’t happen all the time, but I always glad it’s there. And to be fair, there are a ton of people that love Gmail and use it exclusively.

What I just described is Front End of Choice.

Agent and brokers want more choices.

HomeSpotter, Homesnap, Cloud MLX, and others are really just like Outlook and Apple Mail. Currently Remine in that category, but they recently announced (MLS 2.0) they want to be Google (CoreLogic). ???? Remine has also committed to be open and much more friendly to 3rd party solutions. So, as I’ve said, smart move by Corelogic.